Yormark is at least projecting strength of the Big 12 media positioning.
“I can tell you that from a TV perspective we’ll go up [in value],” Yormark said. “We’re not going backwards, we’re not staying flat. Whether we can get an early extension or not, we’re looking at increased numbers, which are indicative of the value of this conference and our members.”
He added: “And when you think of expansion, it’s gotta be the right cultural fit. We are as aligned as I think this conference has ever been.”
Full summary from his interview.
The Big 12 Conference has had “meaningful conversations” with Fox and ESPN about a new television contract, Big 12 Commissioner Brett Yormark said during an interview Wednesday in Manhattan.
www.forbes.com