I agree that there will be some type of ratings bump, probably a lot, especially the first year. But I think there is a very good chance he has no staying power, because of his age and because he lacks the charisma of Deion.
I agree Bill doesn’t have Deion’s charisma, but he has - what - 8 Super Bowl rings? I get that the college game isn’t the same as the NFL, but that’s a powerful recruiting tool: he has 8 of what every football player wants 1 of.