Players Era

More info from SBJ about the Big 12's future tie-in with this event:


The Big 12 is set to announce a five-year deal to take a 15% equity stake in the Players Era Festival, along with a minimum guarantee from annual revenues, those involved with the agreement told Sports Business Journal. The equity stake begins immediately, while the minimum guarantee will begin with next year’s event.

As part of the deal, the Big 12 will receive eight bids to the Players Era tournament when it expands to 32 teams next season. Those teams will be selected based on conference standings from the previous year.

Seth Berger, CEO of Players Era and the former founder of And1, noted the tournament is also set to put $50M-plus into Big 12 basketball programs in rights fees as part of the deal slated to be announced on Monday.

They're stacking this to be a mini-NCAA tournament and it could (could, mind you) be 9-figure media rights revenue in a couple years.

This is fantastic and Yormark is a genius. Don't just be an employee, be part-owner.
 
Is taking an ownership stake in something that is deep in the red a smart move?
Google had negative earnings for some time and they turned out OK.

The answer to your question is maybe. If this tournament takes off it could get a huge TV money number. That's the gamble.
 
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how tf do schools build a schedule for this?

say ISU went 0-3 out there. they'd obv not qualify for week 3 championship, so then theyre just SOL on any games that week?

 
I'm guessing its far bigger than low 9 figures.

If its pod play, you've got 8 pods of 4 teams who play round robin. Every team gets 3 games.
Then maybe an 8 team tournament.
Thats nearly as many games as the NCAA tournament for TV. They'll be competing against the NFL and college football, but an early season tournament like that with high level teams, they could be talking 300 or 400 million easily.
You're probably right. It'll be interesting to see who bids because I'm not sure WBD can have that outlay while also being very publicly for sale. Feels like an opening for FOX.

With MTE reform, there are no rules anymore really and everybody has a 32nd game now so logistically it works. The only down side is that it is absolutely going to decimate scheduling whenever that third week of the tournament falls.