Alright. I’m done with the argument. You keep thinking Iowa State is magically different than the trend of almost every university’s ticket sale trends in the country.
Something you aren't grasping in your argument is that prior to the SEZ project the average attendance for a game was somewhere in the upper 40,000s range, with the max sellout being in the mid 50,000s. Now the average attendance is in the low to mid 50s, with max sellout in the low 60s. With the on field product being a recent boost, otherwise the only thing that can be attributed to the change is the SEZ. Building the SEZ has not only attracted more fans, but also attracted Higher paying ones. As it replace at minimum 6,200 of the cheapest tickets with higher value tickets, and some being some of the highest value tickets in the stadium. Right now we are averaging close to or above what would have been a sellout at before the SEZ with the with those tickets being much higher revenue generating tickets. With right now on average 2 games per year selling out at the higher capacity.
Nothing shows me that no matter what capacity we add it will not sell out for certain games, so in turn will be an instant increase, and replacing the lowest value with the highest value tickets in the stadium generates much more revenue. So no matter what we build if it removes low revenue seats and replaces them with High revenue seats even if we average the same number of attendees we come out way ahead.
But as the SEZ has shown, just by building it, can increase the amount of tickets sold. So on average our attendance could increase to the 60,000 range just by building it, if the same model of the SEZ attendance holds true to the NEZ. That wont be a sellout on average but I see no sign that we wont sell out games like Iowa, Northern Iowa, or possibly other early big games. But No matter what we would be replacing the 6200 cheap seats with higher value seats, not to mention the giant leap in atmosphere.
I still don't see it happening for several years, but I don't say there is no need or reason for it. There are some good reasons for it, but of course there are some to not do it as well. Mostly, being the cost to build. Attendance numbers are not one of them.