Here are my tips for local radio station program directors:
- Under no circumstance should you devote multiple segments on your airwave for a bar owner to come on and talk about beer
- Do not broadcast minor league sporting events live on the radio. People attend minor league sports for something to do as an event. People only listen to a radio broadcast of a sporting event if they care about the outcome, which for minor league sports is no one.
- The hosts' entertainment/enjoyment/avoidance of boredom is not the objective of the show. People tune in and out, and typically want to hear interviews with actual sports people, CyHawk sports, and maybe a smattering of other sports topics - HS, NFL. The fact that they get bored by being repetitive or that they want to talk about farts and boobs really should be overruled and they should talk sports
- Now if they are terrible at talking about sports, maybe stick with farts and boobs
- Don't brag about your ratings or use it as justification that your shows are good. Most of the time there is one local option going up against the constant NFL talk about how the signing of some backup TE is going to impact the Steelers or what Dak Prescott ate for breakfast. If you put up something that is remotely local and sports you will crush the national guys. There's an appetite for local sports, and if it's the only one on at the time it's not an accomplishment to pull ratings.