IIRC, Max did hire Criner, but Max had John Cooper (Iowa State Dirty Thirty player) lined up to be the Iowa State coach until Prez Bob Parks unexpectedly veto'd the hire. Max then had to quickly find another coach and hired Criner.
In my opinion, Bob Parks was the main culprit in Iowa State's football problems in the late 80's and into the 90's. What did you get for it? The library named after him. Go figure.
Max was a good guy. Can't blame him for leaving ISU for KSU.
I'm not sure how much of the blame Bob Parks should get for allowing our athletic department to fall way behind, but I will say he did more to grow Iowa State into one of our nation's top tier public universities than any other president in ISU history.
You might be right, though. Because he focused so much on growing the academic side of the university, the athletic side probably got neglected. Regardless, I believe he belongs on the Mt Rushmore of ISU presidents.