People are much more likely to pay more with those seats. I think what you do is bowl in the north side in combination with that. Then you don’t really lose capacity and you can raise prices.
I'd agree with that move. I think that having an all-seat stadium would much more aesthetically pleasing compared to the current all-bench, but it's crazy to see what kind of capacity drop there would be.
For example, Lambeau Field has all-bench seating in their lower main bowl with a total capacity of around 80,000. They've said that if they replaced the bench seating with chair-style seating, the capacity would drop by 10-12 thousand. For us, that would probably be around a 6-7 thousand drop, roughly, if we did the whole thing.