One more post then I'm going back to my cave.
The intent of my post was to discuss unconventional ideas and "Blue Sky Concept" things. Gotta get through 100 bad ideas to unearth 10 gems. Why play it safe?
I hated the bugle logo yet loved ISU coming out with it. Why stop there? Come up with more versions of the Cyclone logo as one-off ideas. Let the market speak. If one rises to the top, run with it.
It's like the tech companies that have secret labs dedicated to "moon shot" projects. Why not translate that to college? Who says higher education will look the same in 50 years when things like the Kahn Academy are around?
Couldn't Cyclones.TV show more than just sports? Why not have students create actual shows, cartoons, etc. for the channel (within the budget constraints). Would be a great breeding ground for weird concepts to take root.
With my quick examples, I have never seen any of Jason Momoa's films/shows, nor do I shop at Victoria's Secret, nor do I follow the bodybuilding scene. However, I recognize there are significant subcultural scenes that follow each of those. There's more out there.
Take ISU's leadership in the agricultural world--why not come up with ISU food truck concepts that feed off of cutting edge food research? Find a perky ISU student and hire them to go across the country narrating this and put it on Cyclones.TV.
Combine some aspects of the engineering/VR and Design departments to create an department dedicated to creating apps and games for phones and tablets. What if one of them hit on the scale of Fortnite?
Use the architecture and engineering programs to create a custom 3D robot and send it to the moon to start building a moon base. Hire Clayton Anderson to oversee this and ask Boeing to sponsor the effort.
Gaining a following in pop culture can allow an institution to pull off some audacious feats. It's not simply about getting the latest celebrity to wear an ISU hat. Bigger picture. If Jason Momoa starts repping ISU, maybe another Hollywood type looks into the Jack Trice story, and a movie finally comes out.