WVU was breaking the rules with how they played their music.
Agreed - on a couple instances they let it go too long, once was legit 5 seconds after the ref wound the clock.
That said, they would play their ads, etc at the beginning of a tv timeout and with 30-40 seconds left, get the crowd hopping. It was impressive how well they "managed" the crowd.
Our management by contrast was pretty bad. The calls for "get loud" were particularly weak and there were many times where we would carry a hyped up crowd into a tv timeout but by the time play resumed it had died down.