Hear me out… Iowa State University of Science and Technology AND Model Brewery

[BWRhasnoAC]

First off, "chick drinks" is dumb. Remove that from your lexicon.

Second, Barntown is a brewpub. There is a reason so many breweries are switching their model. Microbreweries declined 8.9% year over year compared to only a 1.7% decline in brewpubs.

All things can be true. I know one of the brewers there and have heard their philosophy through the years. They had limited space to brew and the turn over rate on sours was really slow. So they made up the alcoholic carbonated base and added the flavoring of the old sours to it. Yes they have great food but they've made shrewd business decisions to raise their sales, no matter if you like my name for it or not.

 

[dcxme1183]

All things can be true. I know one of the brewers there and have heard their philosophy through the years. They had limited space to brew and the turn over rate on sours was really slow. So they made up the alcoholic carbonated base and added the flavoring of the old sours to it. Yes they have great food but they've made shrewd business decisions to raise their sales, no matter if you like my name for it or not.

Well your sour beers skew as female as seltzer and FMBs. Gender misconceptions in beverage preference don't help the cause.

Also, we need to be clear that "doing well" and being profitable are not synonymous. I work for one of the largest cold brew coffee companies in the country and we weren't profitable last year. And companies can be profitable on paper and still go bankrupt. Remember the old business maxim "profit is an opinion, cash is a fact"

 

[Frak]

First off, "chick drinks" is dumb. Remove that from your lexicon.

Second, Barntown is a brewpub. There is a reason so many breweries are switching their model. Microbreweries declined 8.9% year over year compared to only a 1.7% decline in brewpubs.

Yeah, taprooms are taking a huge hit. You need to have an actual menu and not just flatbreads and pretzels. People want to go out for a meal and beers, not beers and a snack.

 

[BillBrasky4Cy]

RTDs are really the only category doing well right now.

Seltzers are hanging in there but the market has become super saturated. They are following the same path as the frozen pouch RTD's from like 15 years ago. Eventually the category will shrink and the OG's will survive.

 

[Nor'MidWester]

It's cool they're selling them outside of Campus and Ames. I took a beer brewing class at ISU back in the day for 1 credit, I think it was one of the first or second semesters of the class.