Hear me out… Iowa State University of Science and Technology AND Model Brewery
- Thread starter AppleCornCy
- Start date
It's not just that. People are drinking less. Bar culture has changed. And THC has changed the game and it's been a real double-edged sword for breweries.
Plus, there's a population cliff coming. So you add the fact that there are less people turning 21 each year, they are drinking less, and THC changing the game, it's put a lot of breweries into tough positions.
Ok this is something I need to look into. Sonia this open to the public? I love brewery tours.
Not sure if it’s open to tours for the general public yet. I was able to go during a conference last June.
wow if only we were putting in a stripmall somewhere on campus to house such a cool SERVICE
Yeah it definitely won’t go there. Iowa State itself would want a discount and JP isn’t willing to give it.
For those of you interested in the ISU beer...
www.mu.iastate.edu
Cheers & Beers w/ The ISU Brew Lab - Memorial Union
www.mu.iastate.edu
They had one of their beers on tap at Welch Ave Station during basketball season. It may have been the Tailgate Red, I don't remember but it was pretty good I thought. Per their website looks like you can find their products at the following places. I may have to get some 6 packs at the start of tailgate season
Available at
- On Tap Locations:
- Maintenance Shop
- Cellar 626 (Cyclone Liquors)
- Mucky Duck Pub
- Welch Ave. Station
- Iowa Taproom
- 6-pack cans
- Cyclone Liquors
- Wheatsfield Cooperative
A lot of those on-premise (on tap) locations rotate their lines so they may not be on currently. I know it’s currently not on at Cellar or Mucky.
Barntown figured it out. They started making those chick drinks with the gluten free carbonated water base. Makes me sad cause they made some of the best traditional sours I've ever had. The gluten free sours taste fine but they're like the Schmirnoff ice of sours. They sell like hot cakes and they can produce about 5 times the product vs traditional sours.
I warned the beer geeks here about this like 6 years ago and faced a lot of harsh comments.
Yes, people are drinking less but how they consume has changed too. The seltzers and "ready to drink" cocktails are killing the wine and craft beer categories. Craft beer has been trending off for close to 10 years but Iowa is just so far behind on the curve.
RTDs are really the only category doing well right now.
First off, "chick drinks" is dumb. Remove that from your lexicon.
Second, Barntown is a brewpub. There is a reason so many breweries are switching their model. Microbreweries declined 8.9% year over year compared to only a 1.7% decline in brewpubs.
Makes a lot of sense on how to survive in a market where people are drinking less. There’s a great brew pup in the town where I live. Place does extremely well. I think they do benefit from having the combination of solid beer and a great menu.
