If a la carte is as easy as people think it is, why hasn't it happened yet?
Want Fox and CBS to watch the NFL? That'll be $10 each please.
Want ESPN? $15 please.
Want Fox Sports? That'll be $10 please.
Want NBC? That'll be another $10 please.
Oh, that movie you wanted to watch on Spike? $5 will take care of that.
Baseball game on TBS? $5 no problem.
College game on ESPN2? For $5 it can be yours.
It would be an absolutely disaster.
Thank you. Good insight.
I think the people we should be going after is cell phone providers.