For the old timers, it's Jerry Moses. It's not even close. He was considered one of the best Iowa athletes ever, along with Nile Kinnick, gary Thompson, Dan Gable, and Bob Feller. His NIL today would be millions.
Put it this way.
Tony Dorsett played RB for Johnny Majors at Pitt, won a title, Heisman, everything. Went on to the NFL and was ROY, all pro, Super Bowl champ. CFB Hall of Fame. NFL Hall of Fame.
Majors said Moses was better.
I wrote about this very topic for WRNL wayyyyy back in the day. My three choices were Jerry Moses, Chris Boskey, and ... (surprise!) Jack Trice.