I just joined the cyclone club (dipping my toe in for now) for the first time ever. I'm out of state or would otherwise be a season-ticket holder.
Here's a few things I'd say:
1) I hope ticketmaster isn't scraping a ton off of each dollar, but I suspect they are
2) Marketing for the cyclone club is completely missing its mark for me. I'm an 05 grad and have lived out of state since 08. I'm a big enough of a follower and earn enough that I could/should have been a donor (at a lower level) for years by now. Thinking FB/Twitter ads would be a really good start here. If I can get a ton of targeted ads for t-shirts, etc, why haven't I seen one for joining the cyclone club?
3) I agree with much of what's been said above - I don't really need anything in return for my donation, but it would be really cool to know how many people are donating at each level, or have some sort of goal that we as a fan base can try to reach. (either number of donors, dollar amount, points etc)
4) Even when I made up my mind that I was going to donate in some fashion, the website did a pretty poor job of explaining my options and even letting me know what to expect after I donated. I got a confirmation email that ticketmaster got my money, but that's it - not exactly an engaging experience. A "form letter" from JP that says welcome to cyclone nation would have been plenty, but instead I got a receipt with a cyclone logo on it.
5) I really hope the athletics department doesn't stuff my mailbox with snail-mail. It's an expense that is 99% a complete waste for my generation and younger. Emails are a hell of a lot cheaper and far less annoying.