They were affordable, kids liked it, and they catered to kids' Bday parties.One went to Pizza Ranch when one had no other options. The business model was to put franchises in towns that were too small for a Pizza Hut, and it worked marvelously. They’ve transitioned to bigger cities and, via buffet, probably bigger margins (and something not offered at other places). I’m hardly an expert, but the food quality seems to have stayed consistent (mediocre).