You have to put the ratings in context. The Michigan game was against a MAC school and on the BTN in the 11 am CST slot. Even when you put in the Louisiana vs Ohio game for comparison, it was on Thursday night prime time with no other college football game. 500K on the BTN against a MAC school isn't really that bad.
While I am not excited about the revenue difference the B12 will have against the B1G/SEC the product of the schools is getting me interested. I still hope there is some life raft coming from the B1G or SEC but if not I just hope the B12 has access to the CFP and is competitive with whoever is left from the PAC & ACC.
I am just holding my breathe to see what the $ difference is going to be. Bcuz before long even though they will be getting crushed, the Rutgers, Vandy, etc. will be able to afford to hire some of best prospect coaches out of the smaller leagues