Big 12 Expansion (new thread)

Primetime26

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You have to put the ratings in context. The Michigan game was against a MAC school and on the BTN in the 11 am CST slot. Even when you put in the Louisiana vs Ohio game for comparison, it was on Thursday night prime time with no other college football game. 500K on the BTN against a MAC school isn't really that bad.

While I am not excited about the revenue difference the B12 will have against the B1G/SEC the product of the schools is getting me interested. I still hope there is some life raft coming from the B1G or SEC but if not I just hope the B12 has access to the CFP and is competitive with whoever is left from the PAC & ACC.

I am just holding my breathe to see what the $ difference is going to be. Bcuz before long even though they will be getting crushed, the Rutgers, Vandy, etc. will be able to afford to hire some of best prospect coaches out of the smaller leagues
 

Cyclones1969

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Cincy-Okie State will absolutely destroy those games given similarity in channel. It will beat a majority of games in those conferences. Okie St. would be third in the PAC in viewership right now, as would ISU. BYU and Cincy would probably be duking it out with UW for third. ACC games with ND and Clemson get good viewership. UNC and Miami can be if they are good and have a good matchup.

I think it’s important to wait to see what actually happens with the new tv contract before bragging about ratings for a conference that has no brand name teams in it.

that idea of similarity may, or may not, exist for a conference that has perceived to be 5th in line.

You don’t see aac games get prime spots
 

KnappShack

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I think it’s important to wait to see what actually happens with the new tv contract before bragging about ratings for a conference that has no brand name teams in it.

that idea of similarity may, or may not, exist for a conference that has perceived to be 5th in line.

You don’t see aac games get prime spots

But they are first in line on ESPN+!!!
 
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WhoISthis

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I think it’s important to wait to see what actually happens with the new tv contract before bragging about ratings for a conference that has no brand name teams in it.

that idea of similarity may, or may not, exist for a conference that has perceived to be 5th in line.

You don’t see aac games get prime spots
Yet UCF and Cincy draw better than most Pac12 when in equitable spots. Impressive. BYU too.

You think people are watching Ok St now because they’re playing OuT later in the season? Lol. Did you see the USC-Stanford ratings?

The Big 12 on the whole will be viewed better than the Pac12 and with the auto bid to the expanded playoffs will be as relevant as the Pac12/ACC. It’s not comparable at all to the current AAC, as evidenced by the payout difference and the fact the top AAC left to join the Big 12 without there even being certainly on who is in the conference.

If you’re going to wait and see, the real question is whether the Pac12 has any top brands by then. Likely true of the ACC too.

The Big 12 is in a great spot to be the 3rd best conference in football
 

Win5002

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I think it’s important to wait to see what actually happens with the new tv contract before bragging about ratings for a conference that has no brand name teams in it.

that idea of similarity may, or may not, exist for a conference that has perceived to be 5th in line.

You don’t see aac games get prime spots

I'm guessing the new B12 will not get primetime ABC, ESPN, FOX in the 7pm cst slot or the FOX noon game as they are trying to really beef up that spot. I think they could get some regional ABC/FS1 at 11 a.m., maybe FOX/FS1 at 2:30, FS1 at 7pm Saturday. Possibly ESPN, EsPN2, FOX or FS1 for a late night start game if more western teams are added. If Texas teams can start at 8:30 or 9 CST you may see some of that. That opens a variety of channels in that time slot.

I think you will see this league play some weekday primetime games on ESPN.

ISU fans will be use to Saturday games and won't like the idea of weeknight primetime or late night Saturday games but I got an interesting perspective from another board from an incoming UH fan. They said give us the weeknight primetime game any time over a 11 a.m or 2:30 pm start time in the blistering heat. So some of those fan bases may embrace those times.

You can see the POSSIBLE difference in value of expansion for the new B12 versus the diminishing returns in the Old B12. When you had two giants that were worth so much more than the other schools, expansion diluted the value of those two in the games. In the new B12 if the median and average value of each school's revenue is a lot closer between schools the inventory gives a variety of times and more games to choose from for possibilities of interesting matchups.
 
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knowlesjam

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I am just holding my breathe to see what the $ difference is going to be. Bcuz before long even though they will be getting crushed, the Rutgers, Vandy, etc. will be able to afford to hire some of best prospect coaches out of the smaller leagues
Except, what coach, for even that amount of cash, wants to go there to be a punching bag in the BIG or SEC? Elite coaches in the Big 12, PAC, and ACC will all have a much better chance to have winning seasons, good bowl games, and even a shot at making the playoffs. Hell, even good teams in the BIG and SEC crap the bed every year despite having a crap ton of cash to throw at a coach.
 
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AuH2O

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I think it’s important to wait to see what actually happens with the new tv contract before bragging about ratings for a conference that has no brand name teams in it.

that idea of similarity may, or may not, exist for a conference that has perceived to be 5th in line.

You don’t see aac games get prime spots
Or we can look at actual ratings and see that with no conference or AAC affiliation for BYU and Cincy ha e done well, or Okie St - ISU last year beating ND-Pitt head to head, or farmageddon and ISU-Louisiana beating most PAC games. Or what Cyhawk did vs USC-Stanford.
 

cyIclSoneU

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I'm guessing the new B12 will not get primetime ABC, ESPN, FOX in the 7pm cst slot or the FOX noon game as they are trying to really beef up that spot. I think they could get some regional ABC/FS1 at 11 a.m., maybe FOX/FS1 at 2:30, FS1 at 7pm Saturday. Possibly ESPN, EsPN2, FOX or FS1 for a late night start game if more western teams are added. If Texas teams can start at 8:30 or 9 CST you may see some of that. That opens a variety of channels in that time slot.

I think you will see this league play some weekday primetime games on ESPN.

ISU fans will be use to Saturday games and won't like the idea of weeknight primetime or late night Saturday games but I got an interesting perspective from another board from an incoming UH fan. They said give us the weeknight primetime game any time over a 11 a.m or 2:30 pm start time in the blistering heat. So some of those fan bases may embrace those times.

You can see the POSSIBLE difference in value of expansion for the new B12 versus the diminishing returns in the Old B12. When you had two giants that were worth so much more than the other schools, expansion diluted the value of those two in the games. In the new B12 if the median and average value of each school's revenue is a lot closer between schools the inventory gives a variety of times and more games to choose from for possibilities of interesting matchups.

There are many parallels between the new Big 12 and the Big East. In the mid 2000s the Big East sought to maintain relevance and TV money by playing a conference game every Thursday night on ESPN. Would not surprise me one bit to see the Big 12 do something like this too. The issue is that there is competition now with the NFL playing on Thursday and the B1G on Friday. The Big 12 could try to do something like Wednesday night games between teams that both had bye weeks the Saturday prior.
 

NetflixAndClone

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Not sure if anyone is watching the AAC/MWC drama, but AAC is in a tough spot. Boise turned them down many years ago when they had Cinci, Houston, UCF. For the rest of the MWC, they do offer more money and TV eyeballs even though travel costs would increase. Latest on twitter is that they're really going after Air Force and Colorado State. I like it. Both are more geography relevant to the AAC. AF frees up a non-conference game by being in a conference with Navy. Colorado State who many Big 12 fans have advocated for could use to the TV revenue and exposure, if they ever have hopes of a second Big 12 expansion. Not my prediction, just interesting to look at it from their points of view.
Someone on reddit mentioned that ESPN had a renegotiation clause in the AAC tv deal if any of Cincy, Memphis, UCF, or Houston left. Now 3 are gone.

i am having a hard time thinking the AAC is going to be a better conference than the MWC especially if Boise state and SDSU stay in the MWC.

if I was the MWC I would try to circle the wagons and stay together. The new AAC deal might be less money and the conference makes sense geographically for the schools.
 

Cyclones1969

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I'm guessing the new B12 will not get primetime ABC, ESPN, FOX in the 7pm cst slot or the FOX noon game as they are trying to really beef up that spot. I think they could get some regional ABC/FS1 at 11 a.m., maybe FOX/FS1 at 2:30, FS1 at 7pm Saturday. Possibly ESPN, EsPN2, FOX or FS1 for a late night start game if more western teams are added. If Texas teams can start at 8:30 or 9 CST you may see some of that. That opens a variety of channels in that time slot.

I think you will see this league play some weekday primetime games on ESPN.

ISU fans will be use to Saturday games and won't like the idea of weeknight primetime or late night Saturday games but I got an interesting perspective from another board from an incoming UH fan. They said give us the weeknight primetime game any time over a 11 a.m or 2:30 pm start time in the blistering heat. So some of those fan bases may embrace those times.

You can see the POSSIBLE difference in value of expansion for the new B12 versus the diminishing returns in the Old B12. When you had two giants that were worth so much more than the other schools, expansion diluted the value of those two in the games. In the new B12 if the median and average value of each school's revenue is a lot closer between schools the inventory gives a variety of times and more games to choose from for possibilities of interesting matchups.

Wait wait wait.

how can the 3rd best conference not be showcased by the networks? You would think games in a conference that prestigious should get prime spots in the lineup
 

Cyclones1969

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There are many parallels between the new Big 12 and the Big East. In the mid 2000s the Big East sought to maintain relevance and TV money by playing a conference game every Thursday night on ESPN. Would not surprise me one bit to see the Big 12 do something like this too. The issue is that there is competition now with the NFL playing on Thursday and the B1G on Friday. The Big 12 could try to do something like Wednesday night games between teams that both had bye weeks the Saturday prior.

Yeah weeknight games just scream prestige, don’t they?

At least you’re not trying to pretend how great this will be, anymore, so there’s that.
 

cytor

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So, when I was in Vegas I ran into an OU fan at a sports book. Total douche.

He was watching the OU Nebby game when the score was tight. He was whining about losing all these players to the NFL, and "we have to recruit every year because we can't reload like Alabama and Ohio State." When I asked him about leaving the conference: "It's about time we bailed. We are so sick and tired to be playing all our games at 11:00 am. We should be on primetime every week. When we get into the SEC, we won't have any 11:00am games anymore."

Cry me a river you moron. OU and Texas deserve each other. Not going to miss them one iota.
 

Cyclones1969

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Or we can look at actual ratings and see that with no conference or AAC affiliation for BYU and Cincy ha e done well, or Okie St - ISU last year beating ND-Pitt head to head, or farmageddon and ISU-Louisiana beating most PAC games. Or what Cyhawk did vs USC-Stanford.

Okie State in their current conference affiliation has shown to perform.

this isn’t in the same stratosphere of affiliation anymore though.

casual fans of conferences care about brands. There aren’t any of those in the new big aac
 

Win5002

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"If you’re going to wait and see, the real question is whether the Pac12 has any top brands by then. Likely true of the ACC too."

The whole post had good points but the above phrase is the key question.

If ISU fans are grumbling about the difference in revenue between the B12 and B1G/SEC you can be sure USC, Or., UW, UCLA, Co. from the PAC are and FSU, Clemson, NC, Va., Va. Tech from the ACC among others are. The PAC needs a tv deal around 55-60M IMO to keep USC and I don't think they get that. Will USC stay with unequal revenue sharing? Probably not. Why? Because UT & OU could have made similar money in the B12 with unequal revenue sharing but they left for NIL purposes and USC and a few others will also. You can't create big enough games in the PAC for USC to compete NIL wise and recruiting.

The same will happen with the ACC schools. While I think the B1G is the club house leader for NC & Va. the interesing thing is SEC & ESPN could possibly stop the ACC exodus if NC & Va. are put in the SEC and if the B1G is unwilling to add FSU, Clemson, Ga. Tech without a bridge. While I think its more plausible the B1G would add Va. Tech, would they add NC St? Probably not. It almost becomes a "dare" by the SEC. Go ahead and add the secondary brand in NC and Florida in all years and even SC & Va. in years where the schools are performing equally. If the B1G takes too many secondary brands for recruiting and southern exposure they lose ground financially to the SEC. This could be the vehicle for the B1G and SEC staying at 20 teams instead of 24. If the B1G gets NC & Va. I think its a lot more plausible those two leagues go to 24 because then the SEC needs to keep the B1G from at least FSU & Clemson and maybe Ga. Tech.

There will definitely be a P2 but once there is a break away of schools will the new level have just 3 leagues of 24? Or 4,5 or even 6 with varying amounts?

If the B1G & SEC go to 24 teams, I think its more likely there is either 3 or 4. If they stop at 20, you could see 4, 5 or 6 where even the last league(s) gets more than the AAC now but a lot less than the 2 or 3 above it. Any combo of these leagues would do away with the FCS games and the real low G5 games going forward.
 

AuH2O

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Okie State in their current conference affiliation has shown to perform.

this isn’t in the same stratosphere of affiliation anymore though.

casual fans of conferences care about brands. There aren’t any of those in the new big aac
So, people were watching Okie St. and ISU because they were in the OU-UT conference? What percentage of viewers would you guess would've tuned out if OU and UT weren't in the conference?

So what's the reason an in-state game between National Blueblood USC and well-regarded, massive market footprint Stanford sucked so bad? Why does nobody watch the PAC outside of USC and Oregon games? Why does nobody watch the bottom half of Clemson and (Sort of) Notre Dame's ACC?
 

Win5002

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Wait wait wait.

how can the 3rd best conference not be showcased by the networks? You would think games in a conference that prestigious should get prime spots in the lineup

Unfortunately, the B1G and SEC will have gobbled up all the blue bloods eventually and even a solid B12 will not get the FOX noon game or the ESPN Sat. prime time for sure and probably not the FOX or ABC 7cst very often. I don't like it but its probably the way things are headed.

If that game could be built up to 1.5M to 3.0M viewers unopposed and a national broadcast, does that change your perspective of the time slot for tv purposes? If not your just moaning and groaning about the situation instead of looking for the best alternatives going forward. I did too for the first 2 weeks the news came out of OU & UT leaving but at some point you have to move on and position the university the best you can for the limited expansion possibilities in the B1G/SEC and secondarily for the ongoing B12 and what is the most likely result. I use the term B12 but it could be a B12/PAC merger AFTER USC and 3-5 others leave.

I don't look forward to ISU getting half the revenues B1G & SEC and schools in those leagues get. On the other side the content looks like a fun brand to watch for football and basketball.

The other part we don't know about yet, is what is the effect of ISU being a "big fish" in a smaller pond in terms of fan support in the ongoing league. ISU can have near the top attendance of any combo of a new B12 or a B12 merger with P12 or ACC. How can the ISU bball and football coaches recruit with that scenario? Everyone takes the big pay jump of a B1G or SEC, but minus a Matt Campbell or another great football hire the fans may not like the possibility of 3-9 or 4-8 seasons being a regular event.
 

everyyard

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Unfortunately, the B1G and SEC will have gobbled up all the blue bloods eventually and even a solid B12 will not get the FOX noon game or the ESPN Sat. prime time for sure and probably not the FOX or ABC 7cst very often. I don't like it but its probably the way things are headed.

If that game could be built up to 1.5M to 3.0M viewers unopposed and a national broadcast, does that change your perspective of the time slot for tv purposes? If not your just moaning and groaning about the situation instead of looking for the best alternatives going forward. I did too for the first 2 weeks the news came out of OU & UT leaving but at some point you have to move on and position the university the best you can for the limited expansion possibilities in the B1G/SEC and secondarily for the ongoing B12 and what is the most likely result. I use the term B12 but it could be a B12/PAC merger AFTER USC and 3-5 others leave.

I don't look forward to ISU getting half the revenues B1G & SEC and schools in those leagues get. On the other side the content looks like a fun brand to watch for football and basketball.

The other part we don't know about yet, is what is the effect of ISU being a "big fish" in a smaller pond in terms of fan support in the ongoing league. ISU can have near the top attendance of any combo of a new B12 or a B12 merger with P12 or ACC. How can the ISU bball and football coaches recruit with that scenario? Everyone takes the big pay jump of a B1G or SEC, but minus a Matt Campbell or another great football hire the fans may not like the possibility of 3-9 or 4-8 seasons being a regular event.

we can be the “new” NDSU. Great…
 
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Cyclones1969

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So, people were watching Okie St. and ISU because they were in the OU-UT conference? What percentage of viewers would you guess would've tuned out if OU and UT weren't in the conference?

So what's the reason an in-state game between National Blueblood USC and well-regarded, massive market footprint Stanford sucked so bad? Why does nobody watch the PAC outside of USC and Oregon games? Why does nobody watch the bottom half of Clemson and (Sort of) Notre Dame's ACC?

Because they were beneficiaries of tv deals that provided positive television slots at good times, and if you don’t understand that part, I don’t know what to tell you

Watch to see what the new tv slots will be, then wait and see who they will be able to schedule outside of conference play, and then you can determine what impact losing those spots will be for those ratings

Assuming the same level of eyes will watch these games when they are 11 am, or Wednesday nights, to the same level as prime afternoon and evening slots, has yet to be determined.
 
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