The whole "Name Image Likeness" thing is a ruse, at best. These kids aren't being paid for their name, image, or likeness; they're being paid to play. So my wish is that this bs is set aside and call it what it really is - pay-to-play.
Tyrese Hunter isn't going to UNC (or wherever) because his name will pay him $1M/yr. He's going to get paid that because the donors think he can add to W's. His name, image, or likeness will not add any money to a business because of advertising. It's just stupid.
If ISU is smart they will begin having the "kids" sign NIL contracts that tie them to the area; a non-compete so to speak. I had to sign one with my company and they should have to do the same.