Williams & Blum: SEC/Big Ten joint statement, Wesley Johnson, and more

Aiden Wyatt

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Jun 27, 2019
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Chris Williams and Brent Blum dive into the big day on Capitol Hill in college sports, as the Big Ten and SEC released a joint statement. What’s best for college sports? Spinning the wheel of ISU history and more, courtesy of Mechdyne.


 
Is there any reason to believe money won't win here? The only way I see this working is if congress makes pooling media rights a condition of antitrust protection, and even then I think B1GSEC take their chances, though maybe the potential labor legal chaos makes them second guess
 
@brentblum

Regarding your pod dialogue on the SEC and B10 opposition to Cruz-Cantwell and their resistance to full FBS media rights pooling, let me use the following example:

Let's say the current average per school payout for ACC/B12 schools is $50M/year and the average payout for B10/SEC schools is $100M/yr.

According to multiple studies, full FBS media rights pooling (including CFP rights) could enable payouts for ACC/B12 schools to increase to $150M and payouts to B10/SEC schools with some unequal revenue sharing (which Campbell has supported) could get to $200M/yr.

The $50M gap still exists with full pooling so the SEC/B10 shouldn't care about that and they shouldn't care if that gap is less than $50M because they are doubling their own revenues.

But who are the obvious losers in this scenario? It is ESPN and Fox and that is really who Sankey and Petitti are speaking and lobbying on behalf of and I think that was understated during the pod. The excessive control of the sport by those networks needs to be eliminated with this bill.
 
@brentblum

Regarding your pod dialogue on the SEC and B10 opposition to Cruz-Cantwell and their resistance to full FBS media rights pooling, let me use the following example:

Let's say the current average per school payout for ACC/B12 schools is $50M/year and the average payout for B10/SEC schools is $100M/yr.

According to multiple studies, full FBS media rights pooling (including CFP rights) could enable payouts for ACC/B12 schools to increase to $150M and payouts to B10/SEC schools with some unequal revenue sharing (which Campbell has supported) could get to $200M/yr.

The $50M gap still exists with full pooling so the SEC/B10 shouldn't care about that and they shouldn't care if that gap is less than $50M because they are doubling their own revenues.

But who are the obvious losers in this scenario? It is ESPN and Fox and that is really who Sankey and Petitti are speaking and lobbying on behalf of and I think that was understated during the pod. The excessive control of the sport by those networks needs to be eliminated with this bill.

Single seller won’t lead to that big of increase

But it will be more than each conference on different deals

it does little for the M2 though, other than the transient situation in which ADs mistakenly committed revenue on now antiquated costs.

The objective should be to use pooling to remove equal revenue sharing in P2.
 
As you look back on it from a business perspective, was "taking a trim" off of our Big 12 share in order to get the last few teams a good investment?
 
As you look back on it from a business perspective, was "taking a trim" off of our Big 12 share in order to get the last few teams a good investment?
We will find out in the next media rights deal.
 
@brentblum

Regarding your pod dialogue on the SEC and B10 opposition to Cruz-Cantwell and their resistance to full FBS media rights pooling, let me use the following example:

Let's say the current average per school payout for ACC/B12 schools is $50M/year and the average payout for B10/SEC schools is $100M/yr.

According to multiple studies, full FBS media rights pooling (including CFP rights) could enable payouts for ACC/B12 schools to increase to $150M and payouts to B10/SEC schools with some unequal revenue sharing (which Campbell has supported) could get to $200M/yr.

The $50M gap still exists with full pooling so the SEC/B10 shouldn't care about that and they shouldn't care if that gap is less than $50M because they are doubling their own revenues.

But who are the obvious losers in this scenario? It is ESPN and Fox and that is really who Sankey and Petitti are speaking and lobbying on behalf of and I think that was understated during the pod. The excessive control of the sport by those networks needs to be eliminated with this bill.

The fans. All that money has to come from somewhere. The rates for streaming packages will continue to rise. And, unless there’s a single buyer (very unlikely). All fans would need to have all the services to watch their team.

To put that in perspective. For the 69 teams in P4 + ND to average $150M / year, that’s $10.3B annually. Right around what the NFL makes. CFB ain’t the NFL.
 
The fans. All that money has to come from somewhere. The rates for streaming packages will continue to rise. And, unless there’s a single buyer (very unlikely). All fans would need to have all the services to watch their team.

To put that in perspective. For the 69 teams in P4 + ND to average $150M / year, that’s $10.3B annually. Right around what the NFL makes. CFB ain’t the NFL.
Agree that is not the NFL. The one thing to take into consideration though is that you are putting out 2 to 2 1/2 times the volume on many different days to capture viewership on
 
Agree that is not the NFL. The one thing to take into consideration though is that you are putting out 2 to 2 1/2 times the volume on many different days to capture viewership on
There are only so many premium windows though, arguably less premium windows than the nfl has. The extra volume can’t yet be monetized at current premium rates, let alone that increased number


So all that extra inventory is dead weight in terms of viewers, so they need subscriptions to cover rights cost, which isn’t yet happening, or they are cannibalizing viewership

A single seller market can cut into the profits of networks, but it isn’t going to be that huge of a jump