It feels like the majority of schools will eventually do something like this. The article says the SEC is looking into a deal and obviously the BigTen already came close to doing something.
I always assumed many schools would just have to cut costs to make room for player salaries but we are finding out that the schools have no plans to do that. I’m a little jaded because I’ve been through a number of re-orgs and cost cutting in the private sector so I sort of roll my eyes when the public sector acts like it’s an impossible task. Although to be fair, I do appreciate how much outrage the schools would have faced (probably political as well as from fans and alumni) if they slashed all of the non-revenue sports.