Many in here are advocating Beer Sales, first we need to get Iowa legislature to lift the lid on Beer advertising, signage limits, and tap locations. Make POP (Point of Sale) locations based on advertising buys to the AD. No Coors revenue, no Beer taps at JTS. "Beer Brand" loyalty is a huge build area at sporting events and facilities. Just look at the sponsorships, most of us would forgo a Coors for a Bud light if the AD was making big bucks. To be competitive, bid it out every couple of years.
Of course, you are going up against a huge Beer distribution lobby!
Of course, you are going up against a huge Beer distribution lobby!