Big 12 Considering $1B in Private Equity

ClubCy

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He's not wrong, but the media are so quick to jump on things like this when the big 12 does them. Lamenting that he "doesn't care about college sports" when Yormark and he big 12 essentially have no power there. The big 2 drive that, everyone else is just being reactionary, including the big 12 presidents who are simply tasking Yormark with finding more money in whatever way possible (because the big 2 have also set the priorities that way first).
Yep. He is simply doing his job. SEC/BIg 10 carves up every other conference “The P2!! Think of the matchups!! Sankey and Petitti (sp) are flexing their power!” I mean they ****ing intentionally gamed the playoff system and no one batted an eye.

Big 12 literally does anything to survive “Brett Yormark is everything that is wrong with the direction of college athletics. The Big 12 is a joke”

It’s fine, we will keep surviving in any shape or form we can despite everything else and if the days comes that we no longer exist it won’t be becasue every stone hasn’t gone unturned.
 

FriendlySpartan

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Yep. He is simply doing his job. SEC/BIg 10 carves up every other conference “The P2!! Think of the matchups!! Sankey and Petitti (sp) are flexing their power!” I mean they ****ing intentionally gamed the playoff system and no one batted an eye.

Big 12 literally does anything to survive “Brett Yormark is everything that is wrong with the direction of college athletics. The Big 12 is a joke”

It’s fine, we will keep surviving in any shape or form we can despite everything else and if the days comes that we no longer exist it won’t be becasue every stone hasn’t gone unturned.
Btw the playoff autobid thing wasn’t upheld so that part is currently off the table for better or worse.
 
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cykadelic2

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Almost no established company or industry that has gotten involved with private equity has enjoyed the outcome. Just look at your healthcare system or even the recent John Oliver episode on red lobster. PE legit destroys everything it touches, it’s just a matter of time.

The name change sponsor is a decent idea though depending on the end result.
It is ridiculous to suggest that PE destroys everything it touches.

The success of the B12's deal with PE will be dependent on the details of the deal including shared risk factors. On the surface, the deal will provide the B12 with an immediate cash infusion to help address the near term House Settlement obligations. And based on what I've read, the PE firm will primarily get their ROI from the significant increase of projected revenue/value provided by new B12 TV deal in 2031. CFB media rights remain vastly undervalued because of the excessive control exerted by ESPN/SEC and Fox/B10 on the sport and hopefully that gets rectified by the end of the decade.
 

MountainManHawk

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The day the "Big 10" becomes the "Big Amazon Conference" I'm officially tapping out. Unreal. I get bringing in private equity as a way to try leveling the revenue field, but selling the naming rights of the conference? That's insane.
They’ve already sold naming rights for nearly everything else so I’m not sure this is that different. I mean, Ferentz is now the “Moon Family Head Football Coach” among many, many other things like the Case IH red zone and the Iowa Corn CyHawk trophy and the Taxslayer Bowl, and on, and on.
 
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FriendlySpartan

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It is ridiculous to suggest that PE destroys everything it touches.

The success of the B12's deal with PE will be dependent on the details of the deal including shared risk factors. On the surface, the deal will provide the B12 with an immediate cash infusion to help address the near term House Settlement obligations. And based on what I've read, the PE firm will primarily get their ROI from the significant increase of projected revenue/value provided by new B12 TV deal in 2031. CFB media rights remain vastly undervalued because of the excessive control exerted by ESPN/SEC and Fox/B10 on the sport and hopefully that gets rectified by the end of the decade.
You want to point out a couple times when PE getting involved with established organizations goes well long term? I can show you a laundry list of companies and industries where it has crashed and burned.
 
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ClubCy

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Btw the playoff autobid thing wasn’t upheld so that part is currently off the table for better or worse.
Thank you Rocket Mortgage FriendlySpartan.

I must have stopped following along with that whole deal.
 

clone37

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Will the B10 and SEC invest in the Big 12? :)
No antitrust lawsuits have gone thru for all of the realignment and conference/network collusion thus far, so what's stopping them?
 

Gonzo

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They’ve already sold naming rights for nearly everything else so I’m not sure this is that different. I mean, Ferentz is now the “Moon Family Head Football Coach” among many, many other things like the Case IH red zone and the Iowa Corn CyHawk trophy and the Taxslayer Bowl, and on, and on.
Yeah but there is a difference between the ridiculous naming rights for the Iowa HC or the Case IH red zone and replacing the Big 10 Conference, a name that has over a century's worth of brand equity built into it, with some corporate name. There's a reason when the conference went to 11 and then 14 and then 18 that the Big 10 name stayed.
 

Nor'MidWester

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I think it depends on what the name change looks like. If it really is a change to “Allstate 12” like the internet is joking about then it’s a hard no. If it’s something like “the big ten conference sponsored/presented by Allstate” then I think it moves up to a solid maybe.
I meant the private equity part. I agree the big ten and sec probably won't be changing their names any time soon.
 
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CyValley

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How on earth will Iowa State be able to market itself against more densely populated areas? 'Parity' has to, IMO, be built into a model for this to work. Otherwise, it's a temporary cash grab and well over half of the Universities will suffer. Even gambling will suffer if no parity is built in. Some entity has to reign in the chaos.

Interesting thoughts, caused me to consider.

The key might be coalition, 16 and more league teams with great leveling among them - thus, competitiveness and excitement in conference races.

In that type of league, with our fbl, mbb, wbkb and wrs programs, if we excel, Iowa State will become a recognized commodity.

I don't know anything. With Yormack, JP and our quality coaches, maybe we got a chance?
 
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alarson

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Brazzers 12

x9Y1Vf3.jpeg
 
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CascadeClone

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You want to point out a couple times when PE getting involved with established organizations goes well long term? I can show you a laundry list of companies and industries where it has crashed and burned.

5 PE Successes

Often established orgs that are taken over by PE are already in trouble. RJR Nabisco, Safeway, etc.

PE does indeed often tear the org apart, finding more value in the parts than the whole. Other times it slashes costs (both mgmt and workers) and that is painful, but often succeeds in making the company more stable down the road. PE is heartless, efficient, and profitable. So people hate and fear it, it's a good boogeyman. But heartless and efficient is what capitalism needs - "creative destruction".


From what I can tell, it appears they get 20% of the revenue, not 20% of the control - although IDK if the Big12 Conference is an LLC or what? Does it have shares? IDK. Even at 20% of shares, I don't see how they will be able to overly dominate anything, that's far from a majority.

On top of that, what exactly could they do? They can't sell off assets (although maybe Baylor for $2M and a used jockstrap is a good deal) and they can't impact hiring and firing at the colleges. Mostly it seems to me like they would have a strong skill and shared interest in helping negotiate higher media deals in future, and that is likely a good thing to have around. And CVC has done this in the past for LaLiga etc.

As cykadelic says above, it all depends on the specific terms of the deal. If they were giving $1B and only taking $1 per year and no "ownership", that's a no brainer right? But if they were giving $1B and taking all the revenue forever, that's a terrible deal. Somewhere in-between there is an agreement that makes sense.
 

Gonzo

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Sure but if it’s “the big ten conference presented by Amazon” I don’t have a problem with it. If it’s the “Amazon conference” then yeah I’m with ya.

I have a much bigger problem with the PE getting involved. It’s just asking to be obliterated and Strip mined at a later date
Yeah that'd be different, still pretty gross, but if that were the situation nobody except broadcasters under legal obligation would actually call it "the Big Ten Conference presented by Amazon", everyone would still call it the Big Ten. Kind of like "the Rose Bowl presented by AT&T." Everyone still just calls it the Rose Bowl.

I'd hope that's the kind of thing BY goes for. If "the Big 12 Conference" becomes "the Big All-State Conference" I'd be seriously p*ssed.
 
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FriendlySpartan

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5 PE Successes

Often established orgs that are taken over by PE are already in trouble. RJR Nabisco, Safeway, etc.

PE does indeed often tear the org apart, finding more value in the parts than the whole. Other times it slashes costs (both mgmt and workers) and that is painful, but often succeeds in making the company more stable down the road. PE is heartless, efficient, and profitable. So people hate and fear it, it's a good boogeyman. But heartless and efficient is what capitalism needs - "creative destruction".


From what I can tell, it appears they get 20% of the revenue, not 20% of the control - although IDK if the Big12 Conference is an LLC or what? Does it have shares? IDK. Even at 20% of shares, I don't see how they will be able to overly dominate anything, that's far from a majority.

On top of that, what exactly could they do? They can't sell off assets (although maybe Baylor for $2M and a used jockstrap is a good deal) and they can't impact hiring and firing at the colleges. Mostly it seems to me like they would have a strong skill and shared interest in helping negotiate higher media deals in future, and that is likely a good thing to have around. And CVC has done this in the past for LaLiga etc.

As cykadelic says above, it all depends on the specific terms of the deal. If they were giving $1B and only taking $1 per year and no "ownership", that's a no brainer right? But if they were giving $1B and taking all the revenue forever, that's a terrible deal. Somewhere in-between there is an agreement that makes sense.
You realize your article is about how good those acquisitions are for PE right? It’s awful for almost everyone they get involved with as it’s a Hail Mary pass that blows up in their faces. PE is single-handedly responsible for ruining many industries and orgs but they make a ton of cash. If the big 12 gets in with PE good luck being around in a decade.

 

CyValley

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I don't think he's wrong though. Yormark is the right guy for right now but he could absolutely being leaving a land mine behind once he's long gone and cashed out.

The bills come due eventually and Yormark knows he's not the guy that is going to have to pay them. I think it's pretty obvious with his history that he's not here for the long run.

With JP's financial knowledge and experience, maybe we should put together a fund to pay him to reveal what he's thinking about all this.
 

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