Please provide the source of this statement. KBB in March of this year said that Tesla owners have the highest brand loyalty.
Demand is falling for Teslas at a record pace because of the person running it being absolutely bat-**** crazy and turning away 50% of the potential US market - and that 50% probably accounts for 75% of EV sales to begin with.
How about this one? Did you happen to notice that on the same day, the CEO said that this wasn't true?
They just cancelled their low price car that was expected to give them a massive boost in sales while they focus on niche markets with very small sales volumes. Their reputation isn't going to be easy to repair.
That's a very easy task...
Musk’s behavior may be contributing to Tesla’s declining sales.
www.theverge.com
Elon Musk’s reputation is falling — and it’s taking Tesla with it
Elon Musk’s controversial behavior in recent years is “very likely” to be a contributing factor in Tesla’s declining sales, according to corporate reputation tracking firm Caliber.
Survey data reported by
Reuters found that
Tesla’s “consideration score” — a metric used by Caliber to track consumer interest in brands, based on how they respond to the prompt “I would buy, or continue buying, products and services from Tesla, if given the chance” — has fallen to 31 percent from its 70 percent high in November 2021, tumbling by 8 percent alone this January. Caliber’s consideration scores for rival EV-producing manufacturers Audi, BMW, and Mercedes, meanwhile, increased slightly during the same period, reaching between 44–47 percent.
A separate study from analytics firm CivicScience tracking Musk’s approval among US consumers found that 42 percent of respondents viewed him unfavorably, compared to 34 percent when
his stake in Twitter was announced in April 2022. The Tesla CEO’s conduct has been repeatedly scrutinized since that point, with
mounting controversies ranging from
changing operations at X — the site formerly known as Twitter — to his frequent promotion of
conspiracy theories and other
harmful rhetoric.
Elon Musk won’t stop tweeting. Now Tesla might be paying the price
Market intelligence firm
Caliber’s “consideration” score for Tesla fell to 31% in February, less than half its high of 70% in November 2021, Reuters reports.
Caliber also found that
Musk’s reputation is uniquely tied to Tesla,
with 83% of Americans connecting the executive to the company. For comparison, just 26% of Americans surveyed by Caliber knew that Tim Cook is the CEO of Apple and 11% could connect Reed Hastings to the company he helped found, Netflix.
In July, Bloomberg News released the latest edition of
its survey of about 5,000 Tesla Model 3 owners. Although many of those consumers praised their electric compact cars, they had less gushy feelings regarding Musk.
The vast majority of respondent said Musk’s public statements harmed or greatly harmed Tesla’s reputation. When prompted, many owners told Bloomberg they wanted Musk to stop posting on X and stay out of politics. Of the consumers that sold of their Teslas and purchased a different brand, 21.5% cited their disapproval of Musk.
“If I don’t buy another Tesla it will be because Musk damaged the brand and made it embarrassing to be seen in his car,” one Model 3 owner told Bloomberg. Another told the publication that “I have spoken to several people who say that as much as they hear Tesla is a good car, they cannot bring themselves to buy on because of Musk.”
Would-be Tesla buyers snub company as Musk's reputation dips
New car registrations for Teslas in California- their biggest market in the U.S. - posted their first drop in over three years in the fourth quarter of 2023 even as EV sales rose overall.
At least five analysts cut Tesla's target price last month, saying the automaker could post disappointing first-quarter delivery results. Tesla shares are down nearly 30% year to date.
According to recent surveys from a market analysis firm, Musk is contributing to a "reputational downfall" that is costing the electric automaker sales.
www.greencarreports.com
In a new survey by marketing analysis firm Caliber provided exclusively to Reuters, a "consideration score" for Tesla fell to 31% in February, less than half its high of 70% in November 2021, when Caliber started tracking consumer interest in Tesla.
Shares of Tesla have fallen 45% in two months since Elon Musk acquired Twitter.
abcnews.go.com
Tesla stock has plummeted since Elon Musk took over Twitter. Here's why.
Tesla stock has plummeted since CEO Elon Musk took over Twitter, falling more than 45% in about over two months.
Disapproval of Elon Musk is top reason Tesla owners are selling, survey says
In all, the company's stock has dropped more than 65% since January, when Musk began investing in Twitter. By comparison, the tech-heavy Nasdaq has fallen about half as far over that period.
Since Musk acquired Twitter, the Tesla CEO has started to voice his political and social views more frequently, as well as share controversial conspiracy theories.
This has resulted in a wave of people changing their minds about Musk, especially people on the left side of the American political spectrum. Many have suggested this has a negative impact on Tesla, which is intricately linked to Musk.
