Actually, i think what he did pre-collapse was about the best he could do. He was facing the apocalypse with a rubber gun.
He was trying to manipulate the media narrative via Wilzano to make it seem like there was a strong force to stick together. Which they all WANTED to if the money was there. So he tried to create some kind of momentum for that, even if it was fake.
I mean, what else could he do? He got dealt an even worse hand than GK, but played it infinitely smarter. He just couldn't win, the B12 had a full house and the B1G had 4 of a kind.
Now after the fact, its less good, he comes across like a bitter angry man.