Yep, as the B1G gets richer and richer, it keeps making it harder for a school to add value. Even a good school.I don't think this is anywhere near certain.
Conferences don't necessarily expand just for the purpose of expanding footprint. Generally additions have had to increase the average payout. Sometimes those things align, but not always. While UO\UW have decently high value, its nowhere near certain they have the kind of value to be additive to the big 10 deal at this point.