For us? Absolutely, because we do a lot of caching, and you run out of caches real quick if you only have access to the non-premium caches. Lew & I each have subscriptions, but if you're taking the kids out, you'd only need one subscription. If you have the kids log into your account with another phone or tablet, everyone can share the same GPS directions, We like being able to each claim our own finds, but we see a lot of user names that are husband/wife like BethAndGary, or family names like BiscuittBunch.