Hardenbrook's ousted from the Iowa State Fair

SaraV

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Mar 13, 2012
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Iowa State Fair ousts four vendors for underreporting sales in 2022

Highlights since I know you guys hate paywalls

- The four vendors are Hardenbrooks, JR Services (JR Donuts), Pete's Lemonade Shake-Ups/Pete's Ice Cream & Sno-Cones, & Dad's old fashioned lemonade
- Iowa Dept of Revenue conducted an audit and found that all four had underreported their sales. Hardenbrooks: Underreported by $46K+ over a five day period
Pete's: Underreported by $32K from 8/11-16
Dad's Old-Fashioned Lemonade: Underreported by appox $3,450 over the same period as Pete's
JR Services: Underreported over $16K from 8/11-18
- "The revenue department crackdown comes after last year's fines by federal and state authorities against a fair beverage distributor [Iowa Beverage Systems] who they said had illegally tried to control beer sales at the grandstand."
- The Iowa State Fair has sent letters to the four offending vendors saying they would not be invited back after violating concession rules
 
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I have zero inside knowledge, but reading from a few other sources online, there is some debate regarding the numbers. There is also a far amount of speculation that this was a means to remove some smaller vendors so they could replace them. I can't vouch one way or another.
 
Where is Hardenbrooks normally located at the fair? I don’t recognize the name.
They have that big blue and white tent where you can enter and eat in it. I'd say SW of Ag (butter cow) building.
 
This is them. 100 years at the Iowa State Fair
 

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i wonder what their gross sales have looked like over the past 5 years. Adjusted for attendance, inflation, etc.
 
This is just the price of doing business at the fair. You have the standard 6% sales tax and then the 19.5% to 22% the fair takes. For that percentage, you get a million potential customers, which seems like a fair trade off. They have to set prices in July so I would expect the 2023 fair to be a LOT more expensive because of inflation.
 
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They have that big blue and white tent where you can enter and eat in it. I'd say SW of Ag (butter cow) building.
I believe they had multiple locations at the fair. Last time we were there we got one of the cup’s you could get free refills at any of their locations. One of their other ones was the totchos stand.