It's a balancing act. My guess is they would give up some money for higher viewership.Just a hypothetical question but what do the conferences prefer more if they have to stick exclusively with one route over the other:
- Viewership (OTA, Cable) but less money
- or money (Streaming) but less viewership
Will the PAC sacrifice viewership/accessibility if it means they can get a little more money from a digital platform vs sticking with a low offer from ESPN to potentially appease schools on the fence?
But as long as the Big12 is an option, Pac12 schools have options. Also visibility is big from a recruiting standpoint.
It will be interesting how NFL Thursday night performs this season from a subscriber & viewership perspective.