I don't know about Urban, but I don't see Nebraska as a dead end, middle of nowhere hopeless job. They still have a huge stadium with great facilities. They're the only FBS school in the state and get all the coverage and fan support. They still have B10 money. They are not in a talent rich area and will never be what they were in the 90's, but they can easily be what iowa or ISU has been the past few years if they hire the right coach.
I'm kind of torn, as I grew up hating Nebraska and despised their fans coming to Ames to watch them beat us down. Plus I don't want them coming into Iowa and beating us for recruits. But I also wouldn't mind seeing them (or us for that matter) beat the hawks once in awhile. Iowa has gotten fat off of schools that can't get out of their own way. Us included. Seems like all they have to do most games is just run the ball into the line, punt and wait for the other team to eventually make a mistake. And ISU, Nebraska, Minnesota are all happy to oblige.