ISU viewer increase

[Cloneon]

I think its tough because a lot of content on the internet is published by traditional media enterprises or the article authors come from that background. Most articles online still emphasize market size when evaluating the worth of realignment options. I thought media rights pricing was transitioning beyond a system where Rutgers is highly valued solely because of its proximity to NY.

But when I see articles quoting a pricing person from Fox, I begin to wonder if the old media rights value system is still in play. Then again, Fox has a reason to protect the status quo.

Would love to hear more chatter from new media companies like Apple, Amazon, etc. But they seem pretty quiet. My guess it will be so until the Big10 media rights deal is announced.

Standard media has resorted to sensationalism and words behind an agenda. Why? Brick and mortar trying to stay afloat.

 

[CySmurf]

I think one more area very pertinent to the entire future of college football is the ability to market a school independent of geography. The religious schools to some extent have already done this. But, making a school popular to someone outside the geographic area is important to the future of that team. We have to ask how Duke and Gonzaga are house hold names in BBall despite their size. The same has to be done for football images.

Win...a lot.

 

[Paddythefatty]

I think its tough because a lot of content on the internet is published by traditional media enterprises or the article authors come from that background. Most articles online still emphasize market size when evaluating the worth of realignment options. I thought media rights pricing was transitioning beyond a system where Rutgers is highly valued solely because of its proximity to NY.

But when I see articles quoting a pricing person from Fox, I begin to wonder if the old media rights value system is still in play. Then again, Fox has a reason to protect the status quo.

Would love to hear more chatter from new media companies like Apple, Amazon, etc. But they seem pretty quiet. My guess it will be so until the Big10 media rights deal is announced.

It’s going to be a combination going forward for at least this decade. NFL & MLB are just adding the new options on top of what is already built & until the old is obselete, u might as well have ur toes dipped into everything.

Get everyone bidding on a piece of the pie so Fox/ESPN & streaming services are competing for the games with the most potential viewers & they can max revenue. Fox/ESPN gets tier 1, Amazon/Apple tier 2, then BTN/ESPN+ gets tier 3. The SEC/Big Ten can leverage negotiations however they need to with the new or old models & it sounds like Apple walked on the Big Ten, only for the USC/UCLA adds to bring em back to the table.

 

[Mr.G.Spot]

ISU has leveled up in facilities and popularity within its own state, but its perception is still tied to the 1990s. That's just how bad we were. And I think the last couple seasons of Rhoads put us back in the hole a little bit.

If you asked a standard college football fan, I think they'd guess Jack Trice is closer to 30k than 60k. I have friends who went to Iowa, are from the Chicago suburbs, and thought ISU was essentially UNI, if not smaller, in terms of enrollment.

It's tough to get people to realize it's not 1994 anymore.

Roughly 20% of our undergrads are from Illinois (primarily Chicago area) and do u think they know how many kids go to Iowa? I know lots of Iowa/Chicago kids and have never heard them describe Iowa State as uni like or smaller. That is a first. Especially stem majors - they know that Iowa State is more like Illinois vs Iowa. You must be hanging out with the psych/soc and dance majors.

 

[JohnnyFive]

Been trying to say this in all the threads. ISU is a good TV product. That other article people always share from 2015-2019 is pretty much worthless. There’s a lot of self fulfilling prophecy with TV ratings. The bottom line is when you put ISU and Oklahoma State on network/main ESPN they draw as well as teams that “bring value” to the P2. Those two teams beat Notre Dame-Pitt head to head in 2020. And of course not surprisingly, despite all the value leaving the Big 12, reports are coming out that media distributions aren’t going to fall off much. Stop listening to these reporters and the Stuart Mandel types. These are not smart people. They have shown they can’t evaluate available data in any way that isn’t spoonfed to them. The media companies that have to make money off this know the facts. ISU will be OK.

Remember when nobody went to a UCLA game and Mandel said it was because there’s beaches nearby? Lol

 

[jdoggivjc]

I really wish ISU saw the success it's having today back in the 1980s and 1990s. While I think we're fine for the most part now, our position would be so much more secure now if we had 30-40 years of media presence instead of about a decade. Of course, that would have meant that Branstadt and Fry didn't try to destroy ISU as a university during that time span, so yes, to an extent I do blame them for where we're at now.

 

[CYTUTT]

I really wish ISU saw the success it's having today back in the 1980s and 1990s. While I think we're fine for the most part now, our position would be so much more secure now if we had 30-40 years of media presence instead of about a decade. Of course, that would have meant that Branstadt and Fry didn't try to destroy ISU as a university during that time span, so yes, to an extent I do blame them for where we're at now.

Maybe, but I blame it on the AD. When Gene Smith came here everything seemed to change. I felt like we were making Changes away from trying to be like everyone else. Iowa State needs to continue to be fairly untraditional, as that make us stick out more. Not too dissimilar to Oregon - only more conservative. That gets people’s attention.

 

[SeaClone]

It’s funny to me how outside schools think so little of what ISU has to offer. We are top 30 in football viewership, football attendance & basketball attendance. Top 5 in women's basketball and wrestling attendance. ISU is a massive public school with a very passionate fan base. I guarantee if you took the names off the front of the jersey and compared side by side ISU would be chosen before a ton of schools.

Many people in here have also been similarly dismissive of other schools in the PAC 12, which is unfortunate and disappointing to read. We don’t like it when outsiders say ISU has nothing to offer, so we should try to refrain from similar cursory analyses of other, similarly-situated schools.

 

[MeanDean]

Many people in here have also been similarly dismissive of other schools in the PAC 12, which is unfortunate and disappointing to read. We don’t like it when outsiders say ISU has nothing to offer, so we should try to refrain from similar cursory analyses of other, similarly-situated schools.

There's definitely a huge grain of truth to this.

But remember last year when OuT happened and we all hoped the Pac would throw us a lifeline? And they stood pat.

If things go like they look like they might, the shoe could be 100% on the other foot. So based on the past I can also relish a bit of schadenfreude to watch them wiggle now.

 

[GoldCy]

The equipment has value, but otherwise I would say no. It just isn't included as base channel on enough cable or multi-channel streaming platforms. The last number I saw was around 15M households, whereas the Big10 & SEC networks were around 60M.

Not sure "Networks" have much value in today's streaming world. There is live professional sports on YouTube. So having access being your Networks downfall is pretty tragic. I feel the same about the Cubs & Marquee Network.

Life span of equipment in the technology business is short.

 

[GoldCy]

Maybe, but I blame it on the AD. When Gene Smith came here everything seemed to change. I felt like we were making Changes away from trying to be like everyone else. Iowa State needs to continue to be fairly untraditional, as that make us stick out more. Not too dissimilar to Oregon - only more conservative. That gets people’s attention.

GS spending habits is what caused dropping sports. He belongs at OSU where money is no problem

 

[Stormin]

Many people in here have also been similarly dismissive of other schools in the PAC 12, which is unfortunate and disappointing to read. We don’t like it when outsiders say ISU has nothing to offer, so we should try to refrain from similar cursory analyses of other, similarly-situated schools.

Yep. It sucks. Iowa State fills it’s stadium. Over 60,000. Every PAC 12 School that has that kind of attendance has an invitation. Small stadiums. Low attendance. Those schools should be concerned.

 

[StPaulCyclone]

I think the networks still do have value. Both UCLA & USC's viewership was less than ours but together they apparently will add $300 mil to the BIG10 .

This list really has be second guessing who to grab from the PAC. Seems like the ideal would ASU, Oregon, Utah & Washington.

It’s absolutely those four, but UO and UW are fill-ins for ND. We can’t count on them, they are off to the BIG with an invite. I think we have to take UU, CU, UA and ASU and hope that UO and UW are available later and take them too.

 

[isutrevman]

I would say the TV networks know what they're doing when they are evaluating each school's value with TV deals, but then I remember ESPN gave Texas $25mill/year for the Long Horn Network and lost their ass over it.

 

[KnappShack]

It’s absolutely those four, but UO and UW are fill-ins for ND. We can’t count on them, they are off to the BIG with an invite. I think we have to take UU, CU, UA and ASU and hope that UO and UW are available later and take them too.

Would you consider unbalanced payouts to snatch Oregon and Washington?

They'd be the tent poles for the new league. At least Oregon would

 

[KnappShack]

Medium.com posted football tv numbers last August and then again in December. ISU’s ranking went from 46 to 27.
https://medium.com/run-it-back-with...ams-bring-in-the-most-tv-viewers-efc03c689e50

https://medium.com/run-it-back-with...ms-were-the-most-watched-in-2021-49ef4f315858

Here's one that stood out in a bad way...

99. Colorado State — 59K

 

[SEIOWA CLONE]

Would you consider unbalanced payouts to snatch Oregon and Washington?

They'd be the tent poles for the new league. At least Oregon would

Only if they are locked into the conference for the next 25 to 30 years no matter what happens, otherwise they will jump the moment the B10 wants them.

 

[Nor'MidWester]

Texas a&m only has 1.86 million? Doesn't sound right to me.

 

[StPaulCyclone]

Would you consider unbalanced payouts to snatch Oregon and Washington?

They'd be the tent poles for the new league. At least Oregon would

Nah. It wouldn’t keep them from skipping out for a BIG invite, and if that invite doesn’t come they have no leverage. Full share right away though.

 

[exCyDing]

Would you consider unbalanced payouts to snatch Oregon and Washington?

They'd be the tent poles for the new league. At least Oregon would

Hell no. In my mind, they’re on the Big 10’s list either now or in the near future. Unequal revenue distribution was probably the driving force of what destabilized the initial Big XII. Nebraska and A&M were fine with getting a larger share along with OUT until OU and Texas were getting more than them.

The whole realignment machine has been each school looking out for themselves each conference looking out for itself. Instituting such self-centered motivations and incentivizing it with money is just asking for future instability.