BIG Media Rights Negotiation Update

[Gunnerclone]

Yep, my dad said in the 90s that all the money NASCAR was getting was going to ruin the sport and he was right. I think the same can be said about College Athletics soon.

Then look at a league like MLS that strictly manages the financial aspects of their league. It is absolutely booming and growing at a really nice sustainable pace.

Same can be said for other “salary cap” leagues like the NFL and NBA, but I feel like MLS is a better comparison to your nascar example.

 

[FriendlySpartan]

That's kind of where I am at. We... or Michigan State for that matter aren't going to be able to compete in the high school market for recruits. You guys better than us, but whatever. So why bother? Why not recruit the portal with the NIL money?

They've already transferred. Less risk of bolting with a free transfer year.

This is going to kill High School recruiting for us.

I think this board dramatically overstates how much NIL money is really floating around. Also many top players don’t want to leave the place where they have had success because a new environment poses new challenges. Sure you will get the insane NIL deal now and again but that isn’t the norm. That being said the portal has been a god send for our FB program and I know it is a high priority moving forwards.

 

[SCNCY]

And the only way to effectively stop it without NCAA subpoena power is reinstating the transfer one year sit out rule for FB, MBB and WBB.

If the NCAA really wanted to, they could just make said athlete ineligible until they were satisfied with their investigation. If the athlete doesn't want to provide financial statements or NIL contracts, they simply are ineligible to play. But that won't ever happen.

 

[Gonzo]

I think this board dramatically overstates how much NIL money is really floating around. Also many top players don’t want to leave the place where they have had success because a new environment poses new challenges. Sure you will get the insane NIL deal now and again but that isn’t the norm. That being said the portal has been a god send for our FB program and I know it is a high priority moving forwards.

Agree. Several months ago I saw a presentation that said at the time over 90% of all NIL deals were $100 or less. Obviously for the elite of the elite there's serious money, but that's a fraction of what's happening overall. This has some interesting info, from last summer:

Early Pricing for Student Athletes Monetizing NIL

Student athletes are starting to learn what the marketplace really looks like

businessofcollegesports.com

A Cameo from Spencer Rattler was $125.

 

[CascadeClone]

I'll tell you exactly what is going to happen...By 2030..

With all NiL nightmare etc...

College football will govern itself with a governing board and rotating President..similar to NFL and NBA.

College football as it's own governing entity is not going to allow 28 teams to make 100% more TV revenue while other 40 teams just say "ok no problem"...College football will negotiate its entire package with several networks...Like NFL and NBA and have shared revenue equally across 68 or whatever teams.

There won't be an argument of "why should ohio st share revenue with Iowa State"...Ohio State shares revenue with Rutgers.

Especially since we are headed down a path of athletes becoming employees of the University. Matter of time.

Generally agree, but I am not as sanguine about it being 70ish teams (ie the P5 plus a few G5 teams).

It COULD be that. But it could also be half of that, just the 30ish big blue bloods. The smaller P5s get left behind with the G5s.

I hope for the former, but fear the latter.

 

[Cyclad]

Agree. Several months ago I saw a presentation that said at the time over 90% of all NIL deals were $100 or less. Obviously for the elite of the elite there's serious money, but that's a fraction of what's happening overall. This has some interesting info, from last summer:

Early Pricing for Student Athletes Monetizing NIL

Student athletes are starting to learn what the marketplace really looks like

businessofcollegesports.com

A Cameo from Spencer Rattler was $125.

You probably saw this. It is critical that we are a “player” to some extent in the NIL game

 

[ISUcyclones11]

Yep, my dad said in the 90s that all the money NASCAR was getting was going to ruin the sport and he was right. I think the same can be said about College Athletics soon.

NASCAR did as much wrong as they possibly could to ruin that sport, and combined with the recession it made things worse:

- Track ownership monopolies led to low-variety and cookie cutter trucks (will give them credit for at least trying to fix this last few years)

- Chase/Playoff is dumb and not scene anywhere else. Last year's F1 season-long championship battle created massive interest. Obviously won't have it every year but no one cares about manufactured championship drama in NASCAR.

- Stages...what's the point of having stages in endurance racing?

- Commercials made it so oversaturated. You have long commercial breaks when you already have advertising literally everywhere on the screen. European soccer has thrived by going to no/few commercials and doing on-field CGI ads. College basketball is awful to watch right now with the media timeout situation. I think NHL has done better about it this year with the new broadcast partners.

- Only a couple of drivers have personalities on-air. They're just too scared to say anything bad while wearing their advertiser's gear.

 

[FriendlySpartan]

NASCAR did as much wrong as they possibly could to ruin that sport, and combined with the recession it made things worse:

- Track ownership monopolies led to low-variety and cookie cutter trucks (will give them credit for at least trying to fix this last few years)

- Chase/Playoff is dumb and not scene anywhere else. Last year's F1 season-long championship battle created massive interest. Obviously won't have it every year but no one cares about manufactured championship drama in NASCAR.

- Stages...what's the point of having stages in endurance racing?

- Commercials made it so oversaturated. You have long commercial breaks when you already have advertising literally everywhere on the screen. European soccer has thrived by going to no/few commercials and doing on-field CGI ads. College basketball is awful to watch right now with the media timeout situation. I think NHL has done better about it this year with the new broadcast partners.

- Only a couple of drivers have personalities on-air. They're just too scared to say anything bad while wearing their advertiser's gear.

There is also the stereotype of being a NASCAR fan that made it difficult to expand or keep interest up.

 

[ISUcyclones11]

There is also the stereotype of being a NASCAR fan that made it difficult to expand or keep interest up.

Hate to say it as a former fan but there is some truth to that

 

[VeloClone]

If the NCAA really wanted to, they could just make said athlete ineligible until they were satisfied with their investigation. If the athlete doesn't want to provide financial statements or NIL contracts, they simply are ineligible to play. But that won't ever happen.

Athletes will go to a nearby sympathetic judge and get a temporary injunction so they can play "while gathering documents". They will be gone by the time the injunction runs out and they are no longer eligible to play. Having a law school will give a lot of schools a leg up since there will be more judges around with sympathies to those schools.

 

[VeloClone]

NASCAR did as much wrong as they possibly could to ruin that sport, and combined with the recession it made things worse:

- Track ownership monopolies led to low-variety and cookie cutter trucks (will give them credit for at least trying to fix this last few years)

- Chase/Playoff is dumb and not scene anywhere else. Last year's F1 season-long championship battle created massive interest. Obviously won't have it every year but no one cares about manufactured championship drama in NASCAR.

- Stages...what's the point of having stages in endurance racing?

- Commercials made it so oversaturated. You have long commercial breaks when you already have advertising literally everywhere on the screen. European soccer has thrived by going to no/few commercials and doing on-field CGI ads. College basketball is awful to watch right now with the media timeout situation. I think NHL has done better about it this year with the new broadcast partners.

- Only a couple of drivers have personalities on-air. They're just too scared to say anything bad while wearing their advertiser's gear.

Cycling has had 'primes' for decades. In fact, in the major tours they recently increased the value of the primes for sprint points so they have become regular races within the race. While mainly for the green (sprint) jersey competition, they can provide prizes for some of the teams out of the main competition as well as occasionally affecting the general classification (overall) lead. Primes can work and increase the excitement in an endurance event.

 

[Gonzo]

NASCAR did as much wrong as they possibly could to ruin that sport, and combined with the recession it made things worse:

- Track ownership monopolies led to low-variety and cookie cutter trucks (will give them credit for at least trying to fix this last few years)

- Chase/Playoff is dumb and not scene anywhere else. Last year's F1 season-long championship battle created massive interest. Obviously won't have it every year but no one cares about manufactured championship drama in NASCAR.

- Stages...what's the point of having stages in endurance racing?

- Commercials made it so oversaturated. You have long commercial breaks when you already have advertising literally everywhere on the screen. European soccer has thrived by going to no/few commercials and doing on-field CGI ads. College basketball is awful to watch right now with the media timeout situation. I think NHL has done better about it this year with the new broadcast partners.

- Only a couple of drivers have personalities on-air. They're just too scared to say anything bad while wearing their advertiser's gear.

Good stuff. I think it also was a problem of expectations vs. reality. For a while it seemed like they were trying to breakthrough and make NASCAR a mainstream, national force. It's a niche sport that most of the country beyond the South didn't grow up with and wasn't passionate about. Wonder if going after new demographics alienated and p*ssed off the hard core lifelong fans. Could be wrong.

 

[SCNCY]

Athletes will go to a nearby sympathetic judge and get a temporary injunction so they can play "while gathering documents". They will be gone by the time the injunction runs out and they are no longer eligible to play. Having a law school will give a lot of schools a leg up since there will be more judges around with sympathies to those schools.

There is no legal right to play NCAA college athletics. When you sign your LOI, your agreeing to the NCAA rules as well. Again, I say this full well knowing the NCAA's history on enforcement. But if the NCAA really wanted to enforce these things, I feel that they can.

 

[ISUcyclones11]

Good stuff. I think it also was a problem of expectations vs. reality. For a while it seemed like they were trying to breakthrough and make NASCAR a mainstream, national force. It's a niche sport that most of the country beyond the South didn't grow up with and wasn't passionate about. Wonder if going after new demographics alienated and p*ssed off the hard core lifelong fans. Could be wrong.

Accurate. Not a baseball guy but sounds like that's occuring there as well.

 

[iahawks]

NASCAR did as much wrong as they possibly could to ruin that sport, and combined with the recession it made things worse:

- Track ownership monopolies led to low-variety and cookie cutter trucks (will give them credit for at least trying to fix this last few years)

- Chase/Playoff is dumb and not scene anywhere else. Last year's F1 season-long championship battle created massive interest. Obviously won't have it every year but no one cares about manufactured championship drama in NASCAR.

- Stages...what's the point of having stages in endurance racing?

- Commercials made it so oversaturated. You have long commercial breaks when you already have advertising literally everywhere on the screen. European soccer has thrived by going to no/few commercials and doing on-field CGI ads. College basketball is awful to watch right now with the media timeout situation. I think NHL has done better about it this year with the new broadcast partners.

- Only a couple of drivers have personalities on-air. They're just too scared to say anything bad while wearing their advertiser's gear.

Guess what my dad was basically saying was that by trying to make the sport bigger and appeal to a mass audience, they made the product worse for the die hard fans of NASCAR. I think College Athletics could very well be on their way too.

 

[brett108]

If the NCAA really wanted to, they could just make said athlete ineligible until they were satisfied with their investigation. If the athlete doesn't want to provide financial statements or NIL contracts, they simply are ineligible to play. But that won't ever happen.

Because these ADs have the resources and will simply begin to sue. It will be a huge waste of their own limited resources as the NCAA and they know it.

 

[FriendlySpartan]

Because these ADs have the resources and will simply begin to sue. It will be a huge waste of their own limited resources as the NCAA and they know it.

Very good point. The NCAA is much like a major league commissioner, they only have the power that the schools allow them to have.

 

[ruxCYtable]

A lot of talk on this...

https://frontofficesports.com/big-ten-could-announce-record-media-rights-deal-in-may/

Are you aware this is not an Iowa or Big Ten board?

 

[WhoISthis]

Because these ADs have the resources and will simply begin to sue. It will be a huge waste of their own limited resources as the NCAA and they know it.

They know it, and are doing whatever is asked to keep their jobs.

 

[CascadeClone]

They know it, and are doing whatever is asked to keep their jobs.

If there are no scholarship and coach limits, how on earth will there be anything remotely resembling competitive balance? Texas, Bama, etc will have the equivalent of 3 teams worth of players stockpiled. Like old Nebraska, but with players getting paid on top of it.

Is the NCAA is offering that to the big schools in a desperate effort to remain part of the business?
"Go ahead and **** anyone you want, honey, just please don't leave me!"

Either that or they are just flat out trying to break the system with this and NIL - manufacturing a crisis so they can blow up the whole thing to a NFL-lite model.