When a normal commercial comes on, do you know who ANY of those people are?How so? Go ask 100 random people who Nijel Pack is or better yet show them a picture and ask who it is. Essentially nobody knows or gives a **** who Pack is. Nothing against him, he’s a really good player. It’s just that people don’t really follow CBB enough.
Knowing Pack is irrelevant. This isn’t a celebrity endorsement.
It’s getting their name out there. Using NIL itself as the marketing, not Pack. Right now there’s 800k in marketing value just from NIL being headline worthy. As I said initially, that won’t always be the case, but right now it is. 15 minutes of fame is normally more than 800k.