I don’t know if this would be legal but with the way things work now and with the pageantry of college athletics now dying, why don’t we explore selling the name of the conference for a big ass check from Amazon, Apple, or whatever? The Amazon Conference or the Big West brought to you by Amazon. Do a deal with Amazon for tv rights and just own it. Seriously, I don’t love it but it would be worth potentially millions for every school, every year.
Prime League