First time, long time...
Last week I was thinking about actual eyeballs on games last year, not just a convenient narrative. Did some digging and found the TV data from 2020 and parsed out the b12/b10 data from within the aggregate.
Granted last year was a COVID year so one could argue the data as a one-year snapshot is less accurate. On the other hand, one could argue COVID may had driven viewership as people hungered for sports especially in the B10 where schools were allowed VERY limited attendance.
It jumps off the page that the B10 does not have a TV contract; Ohio State has a TV contract that Michigan and WISC participate in and the rest of the conference has a parasitic relationship. The highest rated B10 game not involving one of the big 3 was Iowa vs Nebraska; but that game lagged the highest viewed B12 game that did not involve TX or OU, was ISU vs Ok State.
Can’t argue that ISU had three absolute TV dogs (Baylor, TCU and KU) but not a hard stretch to imagine ISU performing very well when compared to the B10 teams outside of their big three.
Sheet 3 - For some reason there is no data on the Iowa vs PSU game on 21 November so the data set is not absolute.
If you remove ISU’s most watched game (Fiesta) ISU’s average number of viewers was 500,000 HIGHER than Iowa’s. In fact, ISU had three REGULAR season games with more viewers than Iowa’s highest viewed game, Black Friday against Neb.
Can't attach a spreadsheet but here is where the data is found:
https://www.statista.com/statistics/748033/college-football-tv-ratings/
A screenshot of ISU compared to iowa