In the end, schools like Texas and Nebraska are hurt by the rise in revenue by the "lesser" schools in the conference. Before, we had a system of haves and have nots, with the money that TV has brought into the system, the playing field has leveled to a degree that the smaller school can now compete with the wealthier school.
Before Texas and Nebraska could do whatever they wanted, and just outspend the ISU, KSU of the world, those days are gone. Now its about recruiting, player development and coaching.
Nebraska and Texas will never see the days of competing for national championships, by showing off their weight room, locker rooms and stadium, today, everyone has the same, its just a matter of how old it is.