Let me change sports for a minute.
In baseball the Dodgers and Yankees can generate more profit than anyone else because of their market plus because they control the majority of their broadcast channel.
Similar to the PAC 12. If they add Texas then their market and more importantly future market will be much bigger than the SEC their real competition.
In baseball the Dodgers and Yankees can generate more profit than anyone else because of their market plus because they control the majority of their broadcast channel.
Similar to the PAC 12. If they add Texas then their market and more importantly future market will be much bigger than the SEC their real competition.