AD has to be able to pay its bills before donors start going around the AD.This is where I'm missing something. Can you (or someone) explain the article linked earlier that says we're not doing as much as our peer schools when it comes to non-University NIL payment?
It seems like ISU should be working hard to connect athletes with businesses who have marketing needs (like Audi and Fareway). I know Iowa is a small state with a limited economy. Is the issue that there are no takers or is it that we as an institution are just not doing this?
I would imagine many companies might be willing to pay for ads similar to what Fareway does (or US Cellular with the Iowa WBB team). Am I wrong?
Example I used before with Fareway. Let's say their budget is $100,000 annually. That payment used to go to the AD. If that goes directly to Audi now ISU still has to fulfill its revenue sharing commitment but it just lost $100k that went directly to a player who is also going to be getting revenue sharing.
We are spending reserves to meet our obligations. We have deficits covered for a limited time. Until the budget is funded you can't have outside deals.
Or lets say TJ needs money to retain a player this year and goes to Steve Sukup and taps him out for his contributions to the whole AD. Now Rogers needs retention money as well. Rogers reaches out to Sukup and Sukup says I'm already tapped out.
I'm guessing its a coach feeding the media something because they're upset they don't get more NIL to use but when you have limited resources you probably don't have a lot of choice in the AD's shoes.