Why does the IIHF World Junior Hockey Tournament not attract more attention?

peatyscotch

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Feb 16, 2022
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This tournament that comes around every year like clockwork features the absolute best U20 hockey talent in the world. We have won it the last two years and 3 in the last 5 years. And yet it seems to be attract a big yawn, even in Minnesota, which is the host this year. For example, in the US quarter finals game, the Grand Casino Arena, which sells out each year for the state high school championships, was only about 80% full. Overall attendance has been very disappointing. Given this is Minnesota, it begs the question - why has interest been so tepid.

I have a few thoughts. 1) Tickets are pricey and early sales require the purchase of a complete ticket package. Individual tickets only came on sale much later. 2) Many games are held during the day when many people are are at work. 3) Televised games are on the NHL network which is not widely available (they don't release the number of subscribers). 4) There is very, very little press coverage of the tournament by the sports media. 5) This is prime CFP and Bowl Season, which would be touch competition for hockey. 6) Maybe there just isn't that much interest in hockey. 7) Hockey is very international while most sports here, other than soccer, have a pretty much national footprint (obvious exceptions in basketball and somewhat in baseball), so the "international" aspect doesn't add that much appeal.

I'd really be interested in your thoughts. You can probably guess I'm a huge fan of this tournament; it is some of the most competitive - and high quality - hockey I can watch until the Stanley Cup playoffs start. And I know I am getting an early glimpse of the future stars of the NHL. But I seem to clearly be in the minority.
 
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Tickets weren’t bad when I looked! USA V Canada matchup would have been lit, and expensive. Have to imagine holiday travel doesn’t help the allure here.

This article touches on it a bit:

Thanks. I should add holiday travel to my list.
 
This tournament that comes around every year like clockwork features the absolute best U20 hockey talent in the world. We have won it the last two years and 3 in the last 5 years. And yet it seems to be attract a big yawn, even in Minnesota, which is the host this year. For example, in the US quarter finals game, the Grand Casino Arena, which sells out each year for the state high school championships, was only about 80% full. Overall attendance has been very disappointing. Given this is Minnesota, it begs the question - why has interest been so tepid.

I have a few thoughts. 1) Tickets are pricey and early sales require the purchase of a complete ticket package. Individual tickets only came on sale much later. 2) Many games are held during the day when many people are are at work. 3) Televised games are on the NHL network which is not widely available (they don't release the number of subscribers). 4) There is very, very little press coverage of the tournament by the sports media. 5) This is prime CFP and Bowl Season, which would be touch competition for hockey. 6) Maybe there just isn't that much interest in hockey. 7) Hockey is very international while most sports here, other than soccer, have a pretty much national footprint (obvious exceptions in basketball and somewhat in baseball), so the "international" aspect doesn't add that much appeal.

I'd really be interested in your thoughts. You can probably guess I'm a huge fan of this tournament; it is some of the most competitive - and high quality - hockey I can watch until the Stanley Cup playoffs start. And I know I am getting an early glimpse of the future stars of the NHL. But I seem to clearly be in the minority.
 

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I always stop to watch hockey when I’m at Recplex in WDM. I played it through 6th grade as a kid. But it’s absolutely a niche sport now.
 
Interest in hockey is plummeting. It's a niche sport with low youth participation because of the expense and lack of ice rinks in most areas. I don't see it improving any time soon IMO.
 
Interest in hockey is plummeting. It's a niche sport with low youth participation because of the expense and lack of ice rinks in most areas. I don't see it improving any time soon IMO.
I’d be interested in any facts you have to back this up. My son has played for several years now, and the #’s within DMYHA have been up and to the right (significantly) for years now. DSM also fields two HS teams in the Midwest league, with several others that participate in a “house league”.

Also, FWIW, hands down the best youth sport to watch. (It’s not close)
 
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I’d be interested in any facts you have to back this up. My son has played for several years now, and the #’s within DMYHA have been up and to the right (significantly) for years now. DSM also fields two HS teams in the Midwest league, with several others that participate in a “house league”.

Also, FWIW, hands down the best youth sport to watch. (It’s not close)

As for the youth hockey side of things, is there really an argument that youth hockey participation is low? Whether or not its "growing" isn't really the point. Numbers may be up a little but you don't have a hockey rink in every town and school like you do for all the other major youth sports and you're never going to. It's always going to be limited to metro area club teams and families who have the means to afford it.
 
Hockey is less popular than gymnastics but ahead of curling,....where old rec league hockey "players" go to still think they are warriors,
 
I am enjoying the comments, and I can't really disagree with some of the points. Except "plummeting" interest, since numbers of kids registered in youth hockey is increasing - but modestly - about 1.8% per year. Enrollment in hockey in Canada is heading downward by the way. So, my point is that saying interest is "plummeting' may be an exaggeration. However, it is really hard to get data on eyeballs watching hockey. And so Northcyd might be accused of hyperbole, but his message may not be too far off the mark.

Having said all this, the World Juniors is an amazing tournament to watch, and it's too bad so many people miss out on it.
 
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Barriers to entry is a real problem for sure. Maybe it’s because I’ve already spent 3 retirements, but it is so damn fun to watch and support!

Des Moines has always been short on ice time, a third sheet at Recplex will help. It’s been great to have that support from people running companies like MidAmerican.
 
This tournament that comes around every year like clockwork features the absolute best U20 hockey talent in the world. We have won it the last two years and 3 in the last 5 years. And yet it seems to be attract a big yawn, even in Minnesota, which is the host this year. For example, in the US quarter finals game, the Grand Casino Arena, which sells out each year for the state high school championships, was only about 80% full. Overall attendance has been very disappointing. Given this is Minnesota, it begs the question - why has interest been so tepid.

I have a few thoughts. 1) Tickets are pricey and early sales require the purchase of a complete ticket package. Individual tickets only came on sale much later. 2) Many games are held during the day when many people are are at work. 3) Televised games are on the NHL network which is not widely available (they don't release the number of subscribers). 4) There is very, very little press coverage of the tournament by the sports media. 5) This is prime CFP and Bowl Season, which would be touch competition for hockey. 6) Maybe there just isn't that much interest in hockey. 7) Hockey is very international while most sports here, other than soccer, have a pretty much national footprint (obvious exceptions in basketball and somewhat in baseball), so the "international" aspect doesn't add that much appeal.

I'd really be interested in your thoughts. You can probably guess I'm a huge fan of this tournament; it is some of the most competitive - and high quality - hockey I can watch until the Stanley Cup playoffs start. And I know I am getting an early glimpse of the future stars of the NHL. But I seem to clearly be in the minority.
Because it's hockey? And not high-level hockey at that. On the list of favorite sports of American fans, hockey is fifth, behind soccer even. If an American fan were to watch a hockey game, it would most likely be an NHL game. To watch one of these tournament games, I would have to be very bored indeed.