60k+ x 7 x $5 average increase is a $2mPeople don't want to hear it but you're right. Raise current tickets prices off the type of games we already get or...
Could piss off the coaches and make schedules harder. Mandate more fan attractive schedules to sell tickets. Get an 11th p4 game for football in late September and fill your basketball noncon with more home/homes p4s. Go from $30 single game tickets for games like SEMO and Bowling Green to $70 vs random decent p4 school. Could also get rid of the basketball buy games that sell tickets for like $10 and swap for a decent p4 team and get $50.
They could also require separate cyclone club donation amounts for season tickets for football and basketball to really piss people off.
Honestly a $10 ave increase wouldn’t be out of line.
The $56 tickets for TCU a couple years ago were $160+ tickets to see us play Baylor 2 weeks later in TX.