Maybe I'm biased but I think the block I with overlayed STATE

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Its not even a top 5 logo we have
 
is one of the great logos in any sport. I don't understand why it isn't on the helmet for every game. Establish a brand.
You mean like Minnesota’s “M” logo where the top of the M has a down arrow? Fits their brand
 
Agreed with the OP. The I State a timeless look and will only get better with time the more we grow with it. It’s hard to build a recognizable national brand when we keep screwing with the logo every handful of years. It’s pretty bush league if you ask me. After all, you don’t see Ohio State, Texas, Georgia, or Michigan changing their helmets every few years, do you?
 
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Agreed with the OP. The I State a timeless look and will only get better with time the more we grow with it. It’s hard to build a recognizable national brand when we keep screwing with the logo every handful of years. It’s pretty busy league if you ask me. After all, you don’t see Ohio State, Texas, Georgia, or Michigan changing their helmets every few years, do you?

Pollard workin' overtime on the alts tonight.