Great point on the women’s side, however that seems to be more of a Clark phenomenon then anything, wnba numbers show that trend but college could be different, UConn women’s is for sure the crown jewel there thoughA UConn add gives a Big12 blue blood men's and women's hoops programs. Does the recent publicity of college stars into WNBA represent an exponential increase in WBB media rights in the next NCAA negotiations.