There are so many numbers floating around that it’s impossible to keep straight but I’m pretty sure it’s just $80m for the TV rights at the end of the deal and then people back of the envelope assume maybe another $20m for everything else to get to $100m, but obviously that part is a guess. The BigTen never announced exact numbers but articles say roughly $8b over 7 years so just divide $1.4b by 17 (assuming the BigTen office continues to get a share equal to the 16 teams) and you get roughly $80m.According to this the payout for a CFP appearance is $6 mill to the conference, plus expenses to the school, there's no additional payout for making the championship game.
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College Football Playoff Payouts 2023-2024
How much do teams make for the College Football Playoff? We've got the 2023-24 revenue distribution plan plus payouts from past years.businessofcollegesports.com
I think the $80-$100 mill projection for B1G schools was based just on the TV/media rights and doesn't include CFP/bowl payouts. So if your numbers are right, that means that on the back half of the new B1G deal each school will actually be making $110-$130 mill/year. Surprised I haven't seen any articles/reports/posts about that, seems pretty large.
The SEC hasn’t released exact figures but this article says even after adding Ou/UT it will be just $70m including everything so meaningfully behind the BigTen. I’ve read articles about how weird it will be when teams like Rutgers make more than Alabama… The article implies that they will try to renegotiate with ESPN to close the gap, maybe by going to 9 conference games or playing some on Thursdays and Fridays or other things they’ve previously not wanted to do but that’s all yet to be determined.
How much money are we talking about? In February, the SEC announced an annual revenue distribution of about $55 million per school. This year, Iowa received $57 million from the Big Ten. Those figures include television revenue, bowl revenue, College Football Playoff revenue and NCAA men’s basketball tournament revenue, and both figures will only rise thanks to new TV deals.
In May, Florida football coach Billy Napier said SEC projections shown to schools suggest the payout per school will increase to somewhere between the high $60 millions and the low $70 millions when the league’s new $300 million-a-year deal with Disney for the games CBS was broadcasting kicks in. Big Ten revenue distributions will top those numbers once these new deals begin next year. The gap between the Big Ten and SEC won’t be as wide as it is between the SEC and whichever league winds up No. 3, but it should be larger than it was before.

The SEC-Big Ten TV deal battle is about more than theme songs
College football’s obsession with conference superiority is quickly turning into strictly a two-league affair.
