Yeah, by the "industry", you mean ESPN and Fox who obviously want cost containment with additional brand consolidation and relegation. The only parties that are concerned about the competition are ESPN, Fox and their respective puppets in the SEC and B10 Commissioner offices.
And Ross Bjork would disagree. He wants to make more money via pooling so that Ohio State can continue to support all of their existing sports without going in the red like they currently do. He isn't concerned about the "competition" especially when Ohio St would continue to make more money than anybody with pooling and unequal revenue sharing. And Bjork also wants wants an Anti-Trust exemption and if he wants that, he needs to agree to media rights pooling so that Olympic and non-rev sports can be saved at the G5 and P4 levels. The Anti-Trust exemption, the SBA amendment and media rights pooling for all FBS is all tied together.
And the media experts include many more beyond whoever the American hired. It is foolish on your end to think otherwise as you suggest.