Stew is awful but he is spot on with this observation. Keeping the quote short to respect the paywall.
“The execs at Fox and ESPN don’t have any sort of civic responsibility toward Iowa State or Oregon State fans; their only obligation is to their shareholders. They are making a multi-billion dollar bet that while loyal, local college football fans may be alienated by the changing tides, they are going to draw in millions and millions of new fans with more NFL-esque version of the sport where every Saturday is Ohio State vs. Penn State, followed by Texas vs. Alabama, followed by Georgia vs. Oklahoma, followed by Michigan at USC. Less charm, more blockbusters.”
We know that the suits at Fox and ESPN don’t give a **** about us; that’s a fact. ESPN tried to G5 us because they thought it would be convenient for OU and Texas.
It’s clear that what Stew describes is their hope. It’s not at all clear to me that this hope would become reality. I watch football most of Saturday for most weeks in the fall; I’d almost certainly reduce that heavily (if not give it up entirely) and increase my NFL fandom if Iowa State got relegated.