So the big ten network costs the conference money??Correct. But it’s the big games that make the money from the ad sales. Having “content” on espn+ getting 150k viewers is costing them money. They make up for it by the huge ratings hey get for big games. Thats why they don’t just need content.
No one would watch a second tier league the same way no one watches triple A baseball, hockey juniors, G league etc. You will get some die hards that just watch on instinct but you aren’t getting many more real fans in your scenario.