Did you read the article or just the headline? It’s pretty misleading and the journalist is really reaching with his questions. Actually read his answers
Realignment Megathread (All The Moves)
- Thread starter ISUcyclones11
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I read the quotes not much of what the writer wrote. The quotes are all I needed.
It’s a coming. He basically said as much.
Ohio State president expects 'conversation will be had' on Big Ten revenue sharing
Ohio State President Ted Carter discussed the subject of changes to Big Ten revenue sharing model in an interview with USA TODAY.www.usatoday.com
Wonder what the tavern Hoks think of Ohio State now. Ohio State is the new Texas in realignment.
Ohio state Prez came from Nebraska. Hhmmmm, a school that was in favor of unequal sharing.
The SEC is probably the most immune. It’s a deep conference with several schools that can be the main attraction
The BIG has nearly as much value delta between top and bottom as the original Big 12. That dynamic isn’t stable in a system that not only has uncapped spending, it rewards out-spending competition
The primary difference was the top of BIG was not in a hodgepodge conference of schools that came together for more TV money
That’s no longer the case. And when the BIG adds ACC, it will be even more a made for TV conference
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Maybe my reading between the lines is off but to me it reads that he is not committed to future equal revenue sharing and will do whatever needs to be done to maintain positive support for his AD. Meaning if he needs to go towards unequal sharing then that’s what he will push for.
I’ve never seen any B1G AD representative talk like this.
It may not be for another round, but unequal revenue sharing is coming unless Superleague occurs first
Just another thing Spartan will be wrong about
Just another thing Spartan will be wrong about
This is what the OSU AD said in a nutshell:
1. Michigan and OSU are by far and away the biggest brands the Big 10 has.
2. We need to have conversations for unequal revenue.
3. It would be devastating to the Big 10 if OSU and Michigan left.
Now this cannot be true, we have been told repeatedly that the B10 is one for all and all for one, and that the Ohio States of the conference has to have lesser teams to play and beat to keep the league whole. They will not want to just play other blue blood teams because they may get some loses.
I personally think for better. Paramount Skydance is aggressive in buying up sports rights and TNT wants the Big12 it seems like.
I think they could be really aggressive in securing the B12 basketball rights
It would be surprising if it were for the worse.
The Big 12 really needs another buyer looking to spend money.
In addition to the discussion on the likelihood of unequal revenue sharing, the report also brings up the obvious changes coming to basketball. Although it overlooks how the revenue sharing cap helps the basketball-only schools, I agree that the P2 duopoly will hurt the Big 12 more in basketball than football imo
“As the gap widens, opportunity narrows for everyone but the schools raking in most of the media revenues. As the chart below demonstrates, the SEC and Big Ten have been able to leverage their disproportional share of revenues to start dominating the NCAA Men’s Basketball Tournament.
Since 2014, spending by SEC men’s basketball programs has increased by 76% as of 2023. Spending by the Big Ten has increased 69%. In March 2025, the SEC and Big Ten captured more at-large bids than all the other conferences combined.
The SEC and Big Ten dominance in March Madness hurts smaller schools, including traditional basketball powerhouses that are unable to subsidize basketball through football revenues, meaning traditional midmajor basketball powerhouses cannot compete.
This dominance also heightens the risk of the SEC and Big Ten demanding a greater share of TV rights revenue for the tournament when the current TV media rights deal expires in 2032, or even leaving the NCAA altogether.
A lot going on here, but I'm shocked SHOCKED that Northwestern and UCLA don't capture more viewers.
an 18 team "super-conference" with the teams in green would be hilarious and incredible all at the same time
This is also in the actual report
"When television contracts are renegotiated, teams with the highest viewership in the
ACC and Big 12 are most likely to get poached by the SEC and Big Ten, while schools with the lowest viewership
across all conferences are in danger losing their conference spots or equal revenue distribution."
This seems....interesting?
