I'm torn on this tbh. I don't blame the Big12 for not wanting to water down the conference even more with, let's be honest, mid tier talent at best. Good enough to take wins from the top teams, but bad enough to never contend for a title (for football AND basketball). Plus 17 is an odd number so who else do you add and yada yada. How much more unstable does this make everything again? By taking more now do you lose out on other options later?
On the other, Memphis fit geographically and seemingly culturally as another (delivery) "truck stop" type school. And frankly a 16 team conference is too big and too small to be anything other than a frustrating size. Too big to play every team once in football and not twice in basketball, but too small to divide in football or go single round robin in basketball.
I think the Big12 made the right call but really it's not a decision to lose sleep over either way. It certainly would be a fun addition, but probably not profitable.
On the other, Memphis fit geographically and seemingly culturally as another (delivery) "truck stop" type school. And frankly a 16 team conference is too big and too small to be anything other than a frustrating size. Too big to play every team once in football and not twice in basketball, but too small to divide in football or go single round robin in basketball.
I think the Big12 made the right call but really it's not a decision to lose sleep over either way. It certainly would be a fun addition, but probably not profitable.