Hilton Magic

The phrase "Hilton Magic" has lost its luster. When I hear the phrase "let the magic begin" before starting lineups from the PA announcer, or the students chanting "Hilton Magic" in a game vs Stonehill College, the phrase has lost all meaning. Hilton Magic hasn't always been an overused marketing ploy, it was something we knew was happening when we felt it (and caused it) and didn't have to say a word about it. We knew what it was, but it was too loud in there to even utter the words.

Hilton Magic isn't just "oooh, Hilton is loud when we're good and up 20." Its being down 20 points in the second half vs Iowa or Oklahoma in 2015, or BYU in 2024, and the crowd willing a team to victory from almost guaranteed defeat. Its being down six with 50 seconds left against Oklahoma State in 2012 and winning by three in regulation. Its Barry Stevens hitting a game winner against #3 Missouri in 1983 when the program had barely registered a pulse for decades prior.

When every marketing piece has "Hilton Magic" scribbled all over it, when the videoboard has a sign that says it, when the PA guy proclaims it every pregame as though we need it to beat bad teams... its lost its meaning. Hilton Magic is a great thing when we actually know what it is, and what it isn't.
Okay cool, so like, anyone can make a thread on whatever they want now, now matter how stupid the subject?
 
Hilton Magic is really only compatible with Cyclone teams that are scrappy underdogs. I'm ok with not marketing the crap out of it now when it does not really apply.
 
We couldn’t believe we won that night. Watched it and couldn’t believe Osenbaugh won. Nice guy, used to set next to him in a class. He became a longshoreman.
Did not know that. I was there too. That was the loudest I ever heard Hilton and I have been at several Iowa and Kansas basketball games.
 
Hilton Magic is really only compatible with Cyclone teams that are scrappy underdogs. I'm ok with not marketing the crap out of it now when it does not really apply.
Huh!? We have literally a top 5 home court in country. Market the ever living hell out of it....
 
Hilton Magic is really only compatible with Cyclone teams that are scrappy underdogs. I'm ok with not marketing the crap out of it now when it does not really apply.

Hilton Magic applies more than just to the underdog teams.

One of the biggest Hilton Magic moments was for that 2015 team that pretty much spent the whole season in the top 15 when it had the comeback against Oklahoma.
 
You're right - I hate that we're no longer perennial underdogs and instead are annually one of the best 15 programs.

And with it, Hilton Magic changed - from where the crowd willed unbelievable things to happen to some of the best teams in America, to one of the top 10 best and most intimidating environments in America.

Yes, Hilton Magic changed. It had to - we're not the underdog anymore. ESPECIALLY at Hilton.
 
  • Like
Reactions: cjclone and NWICY
This post is worthless without video. ;)


Wow, it was awesome watching that. I was at that meet and hadn’t seen this since I was there was a student. I’ve been to hundreds of events at Hilton, nearly all of them basketball games, but this ranks right up there with the most exciting events I’ve attended.
 
  • Friendly
Reactions: VeloClone