Big12 School Media Value

They have the whole state. We don't even have half a small state. These are facts. We have dedicated, loyal fans. But this is still a Hawkeye state(dont shoot me on this, we just need to be real).

You'd think West Virginia would easily draw more fans to football games than ISU does given the fact that "they have the whole state."
 
You'd think West Virginia would easily draw more fans to football games than ISU does given the fact that "they have the whole state."
Too poor possibly? I think getting attendance from casual fans(those that didn't graduate from your school) is a big challenge for most teams. I think for WVU going from very successful in the Big East to mediocre in the Big 12 with no real rivalry hurts. ISU has always had disproportionate support from the fans and we need to keep it that way.
 
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I think it's about as good a guess as any have made on how to actually value teams. All of these things do factor, it's a matter of weighting. There are some serious misconceptions out there, such as:
- Basketball doesn't matter at all: For the PAC and Big 12 it actually does matter some. The ratio of basketball media value to football in the Big 12 in particular with KU is MUCH higher than the Big 10 and SEC. Football still drives it, but basketball has enough of a value where it actually makes a meaningful difference as a percent of Big 12 media dollars

Basketball could matter a lot more if the $1B NCAA tournament turns into the $1B something-else tournament. e.g. The NCAA organization doesn't keep such a big share, and more gets passed on to the conferences and teams that participate. There was a story with some numbers attached, something like $10M more per school for schools that did well. I will try to find the article.

Here is the summary. More cash for Big12, but at the expense of a lot of tiny schools athletics departments via NCAA subsidy.

 
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You'd think West Virginia would easily draw more fans to football games than ISU does given the fact that "they have the whole state."
Small population state, only about 1.9 million total people in the state, compared to 3.1 for Iowa and Marshall university takes away fans also. WV is also one of the poorest states in the conference, outside of coal, just not a lot of ways to make money there, and they were ground zero of the oxycodone drug problems.

I work with a gal that grew up in WV and graduated from Marshall, she is glad she got out, lots of her HS friends and family have had their lives destroyed by Oxy.
 
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As part of the realignment discussion, there has been conjecture:
  • Does the Big12 add select Pac12 schools (4 Corners Option) - 16 schools
  • Does the Big12 & Pac12 Merge - 22 schools
  • Something between 16 & 22 schools based on maximizing media $ per school
In thinking through those options, it seems a pretty clear hierarchy within the Pac12. But when I try to value Big12 schools, I have a tougher time because TV market size doesn't align with the best schools on the field/court. Teams in the biggest media markets, aren't the main state schools getting most attention and largest alumni bases (Houston & TCU). So just curious how other people would rank the new Big12 from Media Rights valuation.

  1. Okie State
  2. BYU
  3. Texas Tech
  4. Kansas (Having a historical top 5 hoops program saves them)
  5. West Virginia
  6. Iowa State
  7. Cincinnati
  8. Kansas State
  9. Baylor
  10. UCF
  11. Texas Christian
  12. Houston
I realize the upside of the AAC adds to the Big12 last fall, but if they were highly prized schools for the TV Networks, they would have already been P5 schools. OR the AAC TV contract would have been more lucrative.

BYU
Kansas
Okie State
ISU-WVU-Tech
Baylor
Cinci
KSU
Houston
UCF
TCU

I think OSU's value is massively overrated and tied largely to Gundy. That's not to say it's not relatively high, but they've been the benefactor of being overvalued due to TV ratings. Those ratings are largely tied to being successful over the last 20 years and getting more favorable TV slots (both time and channel) which boosts their ratings. In other words, I think much of their value is tied to the short term as they don't have the marquis sports and or fervent fan base/support as Kansas (with basketball) and BYU. I think BYU will get a big bump in having consistently better matchups, opponents, and tv exposure/slots. More previously unrealized value than any team in or joining the conference.

Tech is also overrated to a large degree. A huge school, and a huge Texas school, but don't have the fervent fan support as many of the contempories. That's what makes WVU and even us punch above our weights. Put a great product on the field and you have eyeballs.

Ultimately that's what it's about. Eyeballs and fan support. That's why I don't really get UCLA's inclusion to the Big 10. They literally offer nothing other than a proximal partner for USC.
 
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I'm not saying this is a great valuation, but putting a bunch of these factors, and applying some weighting IS how the conferences are going to value teams. The argument is how they are weighted. And we have to look at the moves by conferences and try to reverse engineer the weighting. We can't see UCLA, which has almost no football value, go to the Big 10 and say that only schools that bring value in football to the Big 10 are going to be taken. UCLA is simply a dance partner for USC and/or these other factors are being weighted more heavily than people think.

UCLA is in the Big10 because they are the lowest cost option to compliment USC.

Teams will fly to LA. Play USC & UCLA a couple day apart and fly home. 2 vs. 4 plane rides. Don't have to change hotels. Easiest & CHEAPEST logistics.

I am sure the Big10 is hoping UCLA can return to its 1970's glory in football.
 
UCLA is in the Big10 because they are the lowest cost option to compliment USC.

Teams will fly to LA. Play USC & UCLA a couple day apart and fly home. 2 vs. 4 plane rides. Don't have to change hotels. Easiest & CHEAPEST logistics.

I am sure the Big10 is hoping UCLA can return to its 1970's glory in football.

UCLA is Nebraska 2.0 -- they are getting a big name brand, but one which is currently struggling.

But there's no reason UCLA can't be successful at football - plenty of resources and recruiting grounds, they just need the right coach. If they had Kirby, Jimbo, Dabo, or Satan, I am sure they would be Top10 program in short order.
 
UCLA is in the Big10 because they are the lowest cost option to compliment USC.

Teams will fly to LA. Play USC & UCLA a couple day apart and fly home. 2 vs. 4 plane rides. Don't have to change hotels. Easiest & CHEAPEST logistics.

I am sure the Big10 is hoping UCLA can return to its 1970's glory in football.

I also think they will do something like this for the non revenue sports.

USC flies to Iowa, plays the Hawks. Stays in Iowa City.

Rutgers flies to Iowa, plays USC on Iowa’s campus. USC flies home, Rutgers stays.

Rutgers plays the Hawks and then Rutgers flies home.
 
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Basketball could matter a lot more if the $1B NCAA tournament turns into the $1B something-else tournament. e.g. The NCAA organization doesn't keep such a big share, and more gets passed on to the conferences and teams that participate. There was a story with some numbers attached, something like $10M more per school for schools that did well. I will try to find the article.

Here is the summary. More cash for Big12, but at the expense of a lot of tiny schools athletics departments via NCAA subsidy.



I don't even know how this is supposed to work. There are 80 schools in the hoops P6. How do you run a 64-team (let alone 68-team) tournament with 80 P6 programs? 2017-18 Iowa State would have made it - who wants to see that.
 
You'd think West Virginia would easily draw more fans to football games than ISU does given the fact that "they have the whole state."

Think about driving in Iowa. Then think about the opposite. It’s hard and ****** to across that state in any direction.
 
I was unaware of this. Would it bash them unnecessarily if I said this level of success is surprising because they likely practice their judging skills on their women?
At least it is staying in conference. KSU in meat animal judging, Texas Tech in meat judging. Surprised that Tech is champs at wool judging too.
 
At least it is staying in conference. KSU in meat animal judging, Texas Tech in meat judging. Surprised that Tech is champs at wool judging too.
We need to be better. Step it up Kids!!
 

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