We really need to stop talking about the Big 10 like it's some kind of monolith. It has 3-4 of the most well resourced programs in the country, and the best coach in the country (who also has a ton of resources).
Outside of that, it's a bunch of mediocrity being subsidized by the generosity of those power brand revenue generators. The SEC is a little more evenly distributed, but the same is largely true there as well.
I'm not saying that the Big 12 is really beyond mediocre either, but I think a lot of Big 12 programs are doing (much) more for their dollar than most of the Big 10.
Outside of that, it's a bunch of mediocrity being subsidized by the generosity of those power brand revenue generators. The SEC is a little more evenly distributed, but the same is largely true there as well.
I'm not saying that the Big 12 is really beyond mediocre either, but I think a lot of Big 12 programs are doing (much) more for their dollar than most of the Big 10.